Out of all the great things that the internet has given us; one of them is the gift of blogs.
Over a million blogs are available on the internet today, all of them having their niches and industries that they belong to.
But these blogs have made our lives so much easier and Wow!
Everything that we need, solutions, recipes, travel itineraries, etc. can be found on these blogs. That is why more and more people are starting their blogs every day.
Some do it to earn money, some start blogs to boost their businesses in other fields, some do it to build an online presence and add on to the credibility, and some do it just for the love of writing and to share their knowledge of things with readers.
Whatever be the reason, there are millions of people who read these blogs.
But there are also blogs that lose out on significant readers. There can be many things that can go wrong, or that’s making you lose out on readers.
Let us first look at all the possible reasons why readers unsubscribe from your blog.
Reasons Why Readers Unsubscribe Your Blog:
1. You have not identified your target audience yet:
This is a step that you as a blogger have to take even before you start a blog.
Defining your target audience is the most important thing to be clear about when you plan to start a blog.
No matter what niche you choose for your blog, you have to know who you are serving. This helps you in the long run to have a better insight into what content you need to create.
2. Even if you know your target audience, you are not creating content for them:
Just knowing your target audience won’t work, you have to cater to their needs constantly. That’s because if you don’t, your competitors will.
To know what your target audience wants to read, there are seven questions you should be asking yourself. They are:
- Who is the target audience?
- Why are they coming to your blog and reading it?
- Does your target audience belong to the age group that stays up till late hours at night? If yes, then what keeps them awake?
- How can you as a blogger help them solve this problem?
- What action do you want your audience to take?
- What is the best way to reach out to your audience?
- What might keep them away from your blog?
Once you have answers to these seven questions, you will understand your target audience better. That will help you to create hyper-targeted content, and that will make readers stayed hooked to your blog.
3. The tone of your content does not match your brand:
Having this alignment sorted is very important. You understand your brand the best.
The views and target and the tone of your brand should reflect in everything you do even in the content that you write.
Suppose your brand has a very serious approach to people. But the content that you produce is full of humor or may be written in a lazy manner. This will confuse your target audience, and many of them will unsubscribe from your blog.
4. You are always promoting something:
Whether you have adopted affiliate marketing or promoting your products and services, people will get annoyed after some time.
Readers get on blogs to read content and to stay updated with the latest happenings in that industry.
If all they see is promotions and advertisements, they will get bored. Occasional ads and promotions which are done subtly are okay but do not go overboard with it.
5. Your blog lacks consistency:
The competition in the blogging field, irrespective of niches, is so high that if you are not consistent with posting articles, you will lose out subscribers.
You have to keep adding new content to your blog on a regular basis if you want your readers to stay hooked to your blog.
The best way to do this is to create a content calendar or schedule for yourself and make sure you do not miss out on any new information.
6. The content that you are creating is not providing enough value:
As a blogger, you cannot just write content and upload it. You have to check yourself whether your content is providing enough value to your readers.
Just like it takes you a lot of time to write something, similarly, it takes your readers time to read something.
If they do not find enough value in your articles, why will they waste their time reading your blogs?
For example, if you own a financial blog, then do not write the highlights of the annual budget after it is announced. Write an in-depth article about how the changes in the budget are going to affect the common man. That is how you will add value to your blog.
7. Your blog does not reflect any personality:
When you write a blog, people start identifying little aspects in the blog and relate them to the writer’s personality.
That is true because when you are writing something you are not just copying it from somewhere; you are adding your insights and your personal touch to the content.
If that content does not reflect your personality, readers will not be interested in reading your blog.
8. Your posts do not have enough images:
Know it for a fact that without proper images, nobody will be interested in reading your posts. Images give an article the appeal that just text cannot.
Also, readers get immediately disinterested as soon as they open an article when they see long chunks of texts with no images or just one image.
So never forget to attach corresponding images of short gifs to your blog posts.
9. Your posts are not formatted properly to make them web-friendly:
Writing long posts without subheadings or bulleting them properly disinterests readers. Your blog posts should be fit for and optimized for the web.
There are certain guidelines that you need to follow when you are writing for the web.
Know that writing on the web is different from writing an essay or a thesis.
10. When your content does not add any new perspective to what already people know:
When something is trending in your industry, all your competitors and other blogs will cover it, and your target audience and even other organic readers will obviously know about it.
If you repeat what other blogs have written, then what is the point?
When you are writing something new or about something that has just happened, do not write it as if you have mugged it up. Add your perspective to it, so that readers can get to see it from a new angle.
If you do not have any opinion or perspective about an incident, then it is better to not write anything at all.
11. You jump topics while writing for a particular topic:
Never do that. When you have started to write about a particular topic, stick to the topic. Do your research, find everything that you think readers should know about that specific topic and keep writing about it.
If you tend to jump to other topics, which might be irrelevant to the current topic, then read your post for as many times as you can before you publish it. Do your editing and remove all the relevant parts when you are checking it.
12. You make poor grammatical errors in your post:
One or two grammatical errors here and there is sometimes acceptable, but if you continuously keep making grammatical errors in your blog posts, readers will be turned off by it.
Of course, no reader unsubscribes from a blog due to a single grammatical mistake. Readers unsubscribe from a blog when they start following a pattern and see that you make these errors regularly.
Once you are done writing a blog post, you will find many online tools that let you check for grammatical errors. Use them.
13. When you use stock images or unnatural photos for your blog:
We have already told you how important it is to add images to your blog to make readers interested. But that does not mean that you will use any kind of image that you find online.
A lot of blogs use the cheap stock images that are available online that have watermarks on them or they use very unnatural photos just for the sake of using an image. Do not make this mistake.
The best thing is if you use your own images that you have clicked. But even if you don’t have them and you are finding images online, find something that is believable and that has high quality.
14. Your website or blog is not mobile-friendly:
The latest trend that has developed in the internet world is that more and more users have started accessing the web from their phones. Nowadays people need everything on the go. It is not possible to carry a laptop everywhere you go.
So you have to make sure that your blog is responsive and works equally well both on the desktop version and the mobile version. You do not necessarily have to create a separate version for mobiles.
You can simply go to WordPress and optimize your website so that it runs on mobile phones as well.
15. Your blog takes too long to load on the mobile:
The ideal loading time should be 3 seconds or less.
If your blog takes longer than that to load on the mobile, people will turn away from your blog. That is because since more and more people have started accessing the web on their phones while they are on the go, they do not really have time to wait till the website loads completely and then read something.
They would rather close your website and find some other that has a lesser loading time.
16. When your blog design is very unprofessional:
It is true that content is king. What you are posting on your blog and the quality of the content is very important. But something that is equally important is the design of your blog.
Gone are the days when people started blogging just for the fun of it and experimented with designs as kids would do on Microsoft paint.
Now you need to have a more professional approach since the competition in the web world is so high.
Your blog design does not have to be futuristic. It should be clear and should make it easy for readers to browse through the content.
17. You do not share your posts on social media:
Now, this is probably the most important reason why people unsubscribe from your blog. Writing good content and posting it is just half of the process.
If you do not share your posts on social media, you cannot expect traffic all regular readers for your blog. You have to make sure that you share your post on all social media platforms, following the guidelines of each individual platform.
You also have to do your research as to how the algorithms of each social media platform work for the blogging business.
When you post your articles regularly and share them on social media also, that is when you optimize it for more traffic and more regular readers.
18. Your headlines are not catchy enough:
The headlines that you put for an article actually decide the fate of the article, and how it is going to perform.
That is because when a user is scrolling through, what attracts him and compels him to open a post is the headline itself.
When a user finds a catchy headline, he will open the post even if he knows about the incident or the news already. If your posts do not have catchy headlines, readers will just scroll through without stopping by or opening your post at all. Your headline should also be rich in SEO with all the keywords.
So now that you know all the possible reasons why readers unsubscribe from your blog, work on these and make sure readers will get hooked on your blogs.