Can you think about driving your car without a fuel gauge?
Certainly not! Similarly, it is impossible to rank your website higher and make it perform better until you have complete information about how it is performing online. This is what brings web analytics tools into business!
Since keeping a track of data, analytics, and numbers can be tedious, so a web analytics tool is what every business needs. This post will tell you why you immediately need a web analytics tool and which are some of the best web analytics tools to check beside the popular one, Google Analytics.
What is Web Analytics?
Web analytics is one of the finest ways to assess the behavior of your site visitors. The assessment done is based on the form of data you receive. The process involves the collection, measuring, analyzing, and reporting of web data for your site.
In addition to being a great tool to measure web traffic, you can use web analytics to conduct in-depth market research so that you can use the information to enhance the overall effectiveness of your site.
With web analytic tools, you can measure the results of conventional broadcast or print advertising campaigns. Additionally, you can estimate how traffic on your site changes after the launch of an advertising campaign. It can provide you with information about the number of visitors to your site as well as the number of page views. It can help you gauge popularity and traffic trends, which are of great relevance in market research.
If you don’t have a strong web analytics strategy, then you are operating your business like a blind. So here check the prominent reasons why web analytics tools are essential for every online business.
Why Web Analytics Tools are Highly Useful?
Unfortunately, a large number of online businesses either don’t use web analytics tools, or they rely solely on Google Analytics. It is because most of them lack the value and in-depth insights of other great web analytic tools available in the market.
An important thing you need to know is that web analytics tools are designed to make your site analysis much easier. It gathers, organizes, and presents data accurately on your website’s performance.
The gathered data is mainly used for customer relationship management or CRM in multiple significant ways. Using web analytics tools, you can discover the success of your SEO efforts. The tool lets you know about the number of visitors on your site and what are the behavioral patterns of these visitors. With all such information in hand, you can easily know about web pages and products that are getting higher preferences as compared to other web pages and products of your site.
The web analytics tools can help you know how your SEO efforts and marketing campaigns are working and to what extent they have been beneficial for you.
What All Goals You Can Accomplish Using Web Analytics Tools?
Every online business aims to achieve increased conversions. A conversion is defined as any action your customer or visitor takes on your site that symbolizes success. Usually, such conversions are purchases made from an online store or sign-ups to an email newsletter.
With the help of a web analytics tool, you can exactly know the percentage of your daily, weekly, or monthly converted visitors.
Furthermore, web analytics can help you track the numbers of visitors on your home page and those who reached your contact page.
There are other goals also that you can achieve with web analytics tools. It can help you know about the behavior or action, your visitors prefer to take before resulting in a conversion. For example, if more people scroll down to the bottom of a long page then this means that your content is rich and more numbers of people are reading the entire content.
Web analytics tools can provide you with varieties of data in various forms. The way you use the data is solely up to you.
Now, it’s time to review some of the best web analytics tools, which can be really beneficial for your business.
The Ultimate List of The Best Web Analytics Tools:
The reason why Google Analytics rank top in our list is that it offers unmatched trustworthiness. This tool lets you see a number of people who visited your site, pages they visited, devices they used, and more. It even lets you sense whether your website has successfully captured your audience’s attention or not.
But if your site is experiencing low sales or increased bounce rate then this tool offers a fairly limited picture. Hence, you need to check other web analytics tools that effectively combat such limitations.
Now, if you are among those who publish bulk content on your site then Chartbeat is an excellent web analytics tools for you. It offers insights on how audiences interact with your content through a reliable metric known as ‘concurrent.’ In addition to letting you know the real-time interest of your users, the tool also tells about the activity of people on your social posts.
Also, Chartbeat enables you to test multiple things such as headlines, all at once.
Clicky is deemed as another effective version of Google Analytics. It is because the tool has functions that are almost similar to Google Analytics. One of the best features of Clicky is its site-page heatmapping functionality that lets users view exactly where visitors have moved and visited on your website. Also, you can know about your visitor’s preferences via Clicky.
With this analytics tool, you can greatly improve your business and website understanding. It fetches excellent data that allow you to make intelligent business and financial decisions.
Furthermore, it integrates business payment processing tools such as Braintree, Recurly, or Stripe. Moreover, you can manually store data about the payment and recurring plans of your customers. It is an amazing tool to track monthly business revenue, segment customer base, determine effective plans, and identify areas where your business is losing funds.
Woopra is another efficient web analytics tool incorporated with rich features. The tool is ideal to optimize the customer experience and improve retention as well as drive user engagement. No matter what queries you have related to the buying journey of your customer, this tool will serve you with all the answers.
From the actions of your users to how they are making payments and who is opening emails, the tool updates you about all important information about your users. Using Woopra will help you build strong relationships with your customers and take real-time actions based on your customer interactions.
A perfect tool for product teams and business marketers, Kissmetrics is a full-scale tool that is designed to let your business understand how people are engaging with your site as well as its content. And this is done by offering you an in-depth understanding of the user’s behavior.
The audience segmentation is an awesome feature of Kissmetrics that lets you identify strong preferences of your audience, their characteristics, and lets you engage well with each segment based on their interests and likeliness. Also, it comes with email marketing integration where you can view efforts and segment convert of the users.
With its short form as VWO, this tool allows you to conduct experiments through A/B testing of distinct textual and graphical on-page elements. The tool provides you with the functionality to record sessions of your visitors to perform playback analysis. This way, it is possible to keep a close check on the bounce rate of your company.
The tool is great for websites with high bounce rates and low sales. You can use the free trial of this tool before you purchase the paid plan.
Crazy Egg is another great alternative to Google Analytics. It is an amazing tool to check how the changes you have implemented have worked. The A/B testing functionality lets you make promising data-driven decisions. You can easily generate easy-to-comprehend reports based on the user’s click behavior and recorded preferences.
Featured with a range of SEO tools, SEMRush allows you to view the results of your SEO marketing strategy. You can look at your site’s backlinks, gain insights into the collected data, and perform competitor analysis so that your website can rank high above the competition.
In addition to this, you can monitor your site’s brand name, track social media efforts, and conduct keyword gap analysis with ease using SEMRush.
Flurry is the next tool in our list, which caters to all the needs of businesses with an app. If you have built an app then definitely you would want to know whether it is working or not. Flurry is an excellent solution for this!
It is a feature-rich tool designed by Yahoo! Developer Network. It lets you to just not optimize the customer related experience issues, but also boost your site’s conversion rates, identify demographics, track users and determine where your customers are coming from and the devices they are using.
This web analytics tool is also known as a rich ‘experimentation platform’ that allows you to try out various functions and forms on your website. This way, you can always test what your users respond to in real time. It is a great platform to test designs on numerous product pages to determine which one will generate more sales.
You can even test numerous customer related things like design, marketing initiatives, and overall product development. With such features and functionalities, it is possible to take your site to the next level.
Another web analytics tool that offers you the ability to see the loading speed of your web pages is PageSpeed Insights. It helps to rectify issues like poor server optimization, network latency, or handling huge file or image sizes.
The tool is available for free and delivers highly powerful functionalities to the users.
This is a great tool for sales teams and marketers that enable them to see the behavior of their site visitors. It helps companies to find the contact information of visitors and use the data to create a targeted sales pitch. The best part is that using this tool is extremely easy and you can instantly run it.
Parse.ly is another wonderful tool that allows you to understand your audience and know what they care about. It offers efficient content performance to track data in real-time to let you know what content works best for the audience.
It is an ideal tool for marketers, brands, and bloggers to let them know about content that is engaging and help to grow audiences.
This is one of the fastest web analytics tools available in the market that lets you track your site’s traffic with real-time information about your visitors. It is very easy to use and lets you understand how your site performs among visitors.
You can analyze your website’s data as well as check your customers, their preferences, and pages they view.
While this post talks about the 3 best web analytics tool that you can use, there are numbers of others available which you can use besides Google Analytics. No matter which tool you select, the way you use data is totally up to you. You can either pick a tool to see which SEO method is most effective or see the kind of content that can help you sell your products online. If your intent is to promote and advertise your site or specific products toward specific audiences, then you can use a web analytics tool accordingly.
The core purpose of such tools is to make the decision-making process much easier for you. So, pick an appropriate web analytic tool for your business so that you can focus on implementing an improved approach for your business rather than trying to figure out which strategy will work best.