Search engine optimization is the best way to make your site attractive to search engines.
When it comes to optimization most of us link it with keyword optimization. But, this is the wrong aspect.
Other than keyword optimization there are more elements related to it. User experience (UX) and user interface (UI) are important elements when it comes to SEO.
Making users happy and engaging is the main strategy of webmasters. It mainly depends on your website appearance. Every webmaster tries to make quality contents to get more traffic.
Sometimes they forget to think about other aspects of it. The complete outlook of a site is as much important as the site’s quality.
UI and UX represent different elements of a page. There is a common misunderstanding among people that both UI and UX are the same and use both words interchangeably. First, I need to clarify the difference between the terms
User interface (UI):
This is the basic user interactive elements of a page like buttons, icons, visual elements, screens, and pages.
User Experience (UX):
These are some internal experience of a website like speed, mobile friendliness, etc.
Have you really thought about improving UI/UX of your site before?
There are many problems every webmaster experience like high bounce rate, low traffic, low user participation, etc. The reasons behind this could be bad UI/UX experience of your site.
How can you make your site better to entertain users?
The first thing you can modify is its user interface and user experience.
UX and SEO=Success
This is a famous formula of digital marketing. SEO is a technique to attract search engines and UX attracts more customers.
There are some important elements in a website you need to consider in order to improve its appearance. Check out and implement them on your website and see the changes.
1. Page title:
When it comes to content its title/heading is very important. It helps the search engine and users to get an idea of your content.
The main heading H1 of your content should be there in your content. It is like the title of a book and you can give more headings below H1 as per requirements.
If you want to emphasize a point or explain something, it is very good to give a title and explain it. But, only one H1 tag is advisable in content to emphasize your content’s primary focus.
You can add keywords in your heading to make it appear on the top of search results. Choose the number heading as per your content requirement. This will help to provide a better user interface.
Well-organized contents with proper headings and subheading are always in demand. Google gives preference to such contents and this can help with your SERP and can attract more users too.
2. Content quality:
Just with a site and having good user experience in it, you cannot attract more customers. There should be something informative in your content as well.
If you are writing about a topic you should make sure to include every detail related to it.
When somebody searches for a topic, he should get a complete idea of the topic from your article. That’s where you can provide a better user experience.
Make contents with more than 600 words to explain all your points. Google also encourages long quality contents.
You can also guide your users to any external sources for more information. That will help you to get a good impression in front of Google. Because links are more important to Google.
In short, you can also give a good user experience by giving them quality content. Make users stay on your page until they finish your article. That’s where you can win their heart.
3. Keyword research:
Keyword research is not an easy task when it comes to SEO. It needs years of experience to know which one will work and which one not.
You can try various possibilities initially. By knowing users intend, you can include keywords accordingly.
There are official as well as unofficial words. Users who don’t know more about the official term can search using any other unofficial words to get a solution.
If you can research all possible keywords and include the most relevant one it can help to improve your site traffic well.
4. Interactive sites:
It is proven that interactive sites will get a good place when it comes to SERP. You can make your site live and bring a good user experience. There are many options you can try to make it live.
Call to actions are more preferable among webmasters. Attractive call to actions can bring more followers to your site. But they should be more inviting.
Design them well so that you can use it as an option to built more customer base and provide a better user experience.
According to google bounce rate and CTAs are direct marketing elements. But these CTAs can make your site more interactive and help with SEO.
Every interaction tells Google that your site is very interesting and users are loving it. So, don’t miss a single chance to interact with your customers. You can communicate with them by replying to their queries also.
5. Site loading speed:
When you check important points to improve search engine optimization, site speed has its own role. Nobody wants a site which loads slowly. So, if you want to give users a better experience makes your site loading fast.
Research says that more than 50% of internet users want to load site within 3 sec. If it takes more time than that, they will check another site.
Google prefers sites with a faster response time. You can use speed testing tools to check whether your site loads fast or not.
Google declared it as one of the most important factors for ranking. Very soon we can expect mobile page loading speed also in this list.
Speed issues can happen anytime. But users also prefer sites that load fast. Make sure to check your site for speed frequently. Image compression can help to load your site faster.
Also, you can use a better host provider. Sharing sever space can slow down your site too. So, you can use a good server that can help your site loading faster. A faster loading site has the power to enhance user experience as well as site traffic.
6. Mobile friendliness:
As I mentioned above most internet users checks sites using their mobile phones. So, mobile friendliness has become an integral part of a website.
There is a great difference in site appearance when we check it using mobile and PC.
Use tools like ‘Mobile friendly test ‘from Google to know that. In 2015 Google released a mobile update and from then on mobile friendliness is one of the important ranking factors too.
When a user searches for something in mobile the site should be designed well to navigate the user properly. That’s how you can give a better user experience.
Make everything look perfect on your mobile-friendly site and attract more traffic towards your site. A simple and better mobile page design can make your users happy.
7. Better site structure:
Your site should navigate users as well as search engine well. This is the main purpose of the site structure.
You can create a good site architecture to navigate search engine crawlers throughout your site.
When users come to your site landing page there should be an easy way to tell them where you can find the content they are looking for. Or else they will check other sites to get suitable answers. This will increase your site bounce rate which is very bad.
Lower your site’s bounce rate by providing better user experience. Google will add site links if its algorithm can identify your site structure well.
Crawlers will check for suitable keywords and make a proper site link which will help the users to directly click on it. This avoids further confusion on your site main menu also.
You can use tools to create a good site structure and provide users with a good experience.
Some other important UX practices:
Other than the above-mentioned points there are more things you can do. The most important thing is to remove unwanted content from your site.
Every site may contain some contents that are useless. First, you need to remove them. Only include useful valuable contents in your site.
Auditing your site is also important to improve user experience. Some of the faults like site speed, errors, etc can happen anytime.
In order to check whether everything on your site works properly, you should conduct a site audit frequently. To provide a better UX, it is essential to remove all unwanted contents that affect your site traffic.
Design your site landing page well so that it can attract users well. You can check the Airbnb site as an example. They designed it perfectly to navigate their users well. Know your audience and design your site to impress them.
Importance of UI or UX and SEO:
The first impression of your site is the main point that decides your site future.
It helps to create a good impression among customers and delivers useful information to customers. According to research, it showed that
- An attractive UI design is the main reason behind the success of most of the businesses. It can bring more than 40% lead generation
- There is only 10 sec to impress users with a website. If a webmaster cannot do it the users won’t come back to your site
- Interactive sites and user- friendly site brought more than 2 million sales globally
- A well-designed site with an effective UI can increase the site traffic by 2.5-3%
Where UX and SEO meet on your site:
There are many benefits when UX and SEO meet. These are some important points regarding the effect of user experience on your site
Improve site performance:
SEO is the best way to attract more traffic to your site.
If you can create a site with a better user interface, it is easy for your customers to find any information on your site.
Better user experience can make your site more interactive. When you combine all three elements like SEO, UI, and UX, you can make an attractive website that can engage more users.
Drives more traffic:
As technology changes, we need to update your site accordingly.
For example, most of the users now check websites from their smartphone. So, it is essential to make a mobile-friendly site to attract that type of users.
Like that, if you can improve user experience, this is the best way to attract more traffic towards your site.
Can make more followers from visitors:
Getting more followers is the main aim of most of the webmasters.
It is only possible if you can provide better user experience by making relevant changes to your site. Impress your visitors with better usability and turn them into your followers.
Making a better user experience means to create a site where users can find everything easily.
If they can find what they are looking for easily, that’s where you can give them a better experience.
Reduce bounce rate:
Bounce rate is the ratio of users that come to your site to those who leave your site without further browsing.
Everyone prefers a low bounce rate and it is only possible by improving UI and UX of your site.
SEO and UX are not different they can work hand in hand to make your site perfect for both the search engine and users as well.
You can follow the above points well to give a better user experience. This can help to improve your site reach as well as popularity.