The Different Types of SEO You Need to Know

Yes, it’s true! Paid promotions can drive traffic to your site. But another big truth is that these marketing tactics are hard to optimize and scale and may take years to get on the roll. You may keep paying more and more to increase traffic, but still, there are chances you are unable to improve your ROI.

SEO and organic traffic is a way to boost your marketing efficiency. If you are able to grow your rankings, you will be able to drive free traffic to your site and focus on marketing tactics that work. So, how can you achieve the desired level of SEO growth and organic traffic?

Different Types of SEO

This is possible only with the use of multiple types of SEO. Not necessarily you need to use all the different types at once, but you must be aware of them. Having an understanding of different types of SEO will help you develop a marketing plan that is perfect for your company or business.

The Different Types of SEO Revealed!

Product Page SEO:

There are product and services pages on your site and basic SEO usually covers such content. An experience that can ruin your site in the first hand is a website full of blank and Lorem Ipsum pages. Having rich content for such pages will sell your services or products to customers and can help you rank in search engines.

The product page SEO covers the basic regulations and rules of search optimization. Using product SEO effectively ensures that you must stop using too much keyword or avoid adding too many links to pages. Hence, you must learn to create engaging content that is readable as well as related to your brand.

It is not possible to escape the world of SEO if you want a site copy that sells your services or products. Once you are able to optimize such pages, you can shift to other advanced tactics.

Technical SEO:

While most of the marketers understand the value of generating content and offering useful information for customers, many tend to face when experiencing, the challenge of technical SEO. The concept of Technical SEO addresses the numerous back-end elements of search engine optimization that are equally vital in growing your rankings.

An important step or action you can take to is to make your website more mobile-friendly as well as increase its speed. Such actions enhance the overall user experience and boost SEO because of the better performance of the website. You don’t have to be intimidated by technical challenges to manage a back-end SEO strategy.

This kind of SEO highlights the significance of involving the IT department in the SEO concept. Without proper guidance and support from the IT team and the guidance and suggestions for enhancing a site, even the best content can get ignored due to poor technical SEO guidelines.

Local SEO:

Another important and common type of SEO is Local SEO. It is an important factor for any business or company that can serve regional customers as well as brick and mortar locations. Customers searching for local results are expected to buy, implying search traffic turns into conveniently convertible leads.

Consider this example, a few years ago, when Google altered its local results that highlight the three packs rather than the traditional list of a couple of businesses. This change has increased the competition for local organic traffic to a great extent. Hence, your brand needs to be optimized as possible for this kind of SEO.

There are various elements available to boost technical SEO. One such element is that businesses must help customers conveniently call them by telephone or other search terms for them on maps. For this, you need to make a point to target local keywords and generate local links. In addition to this, you need to create content around a community where brands can develop a strong online footprint with a local focus. This will offer search engines the correct spot that they need in order to recognize and rank a website.

Voice Search SEO:

Voice Search SEO is one of the fastest increasing search styles in the world. According to the latest statistics, more than 1 billion voice searches occur every month, and 40% of them are adult voice searches.

In specific, Google voice searches have increased up to 38% since 2008. Hence, it is a clear indication that user behavior is driving the voice search traffic and more content creators are optimizing these pages for this traffic.

Businesses or companies that optimize for voice search use long-tail queries and target complete sentences, not just keywords. This will answer your entire queries clearly and instantly in the content. Also, this will make Cortana or Siri pick up the clips in their results. This way will also help brands to target zero position and rank top in the answer box displayed in desktop queries.

Just like other local searches, voice search is highly convertible. It is an excellent technique to target customers who use voice search and are looking out for immediate results. If your business is able to tap into such search results, you would quickly see your business boom.

On-Page SEO:

On-page SEO approach is related to SEO activities carried out on a page to be published. It is done to optimize a specific page so it ranks higher on the search engine results. Some of the primarily used on-page SEO practices are including keywords in the right volume, meta tags, including internal links, developing a customized URL structure, Meta description, image optimizations, offering users with quality links, and including alt attributes.

Some of the commonly used on-page SEO techniques are:

  • Meta Description
  • Meta tags
  • Alt Attributes:

These three components are a vital part of on-page SEO.

The meta tags comprise of secondary keywords in the content and help Google to read content easily. Meta tags also help search engines to know about content in a better way.

Meta description, on the other hand, refers to text displayed along with the title on search engine pages. It is an important SEO element that influences searcher’s decision to click on your website.

Alt attributes of images help search engines to know what an image is about.


A backlink refers to giving the source of the site to quote specific information. Backlinks to credible websites help to increase a site’s authority. Offering a backlink to a website with a higher search engine allows you to have a better level of credibility as per Google’s algorithms.

Including Keywords:

Including keywords in specific categories, like secondary and primary so that both these categories are differentiated by the order of priority. It is essential to infuse primary and secondary keywords as per Google’s algorithms to help Google understand the content better.

Internal Linking:

Internal links of website’s landing pages or blogs previously published can help redirect the user from one page to the other page Linking retain the user.
Image SEO

It is another way to optimize the website or landing pages in particular. An optimized image help to appear in Google searches.

Heading Tags:

Heading tags help to make a blog visible in the SERPs for specific words.

URL Structure:

It is essential to adjust the URL according to the primary keyword that will help you bring higher visibility of the blog.

Off-Page SEO:

Contrary to on-page SEO, off-page SEO is the practice of using SEO techniques after a page has gone live on the web. Post commenting, sharing the post, building engagement, social media engagement, star ratings, reviews, answering customer’s queries are the most common type of off-page SEO techniques.

Here glance at the different types of off-page SEO techniques in detail:


Commenting on posts, Facebook, blogs, and social media help automatically appear in the news feed and in search engines. The posts or blogs that receive engagement in the form of commenting and sharing tends to gain higher rankings.


Sharing a blog or an important post on social media profile or other connectivity apps they use in their daily lives, can help increase search engine rankings.

Star Rating / Liking:

Liking words are almost the same as sharing and commenting. The higher the number of likes and star ratings on posts offers better credibility of a post according to Google.

Being Responsive:

Putting up questions symbolize that audience is interested in what they are reading. So, if you answer these queries, this will maximize their interest even more.

Providing What the User is searching for

Spending time on researching about the interest and likes of the audience is an excellent off-page SEO technique.

SEO White Hat:

White Hat SEO is SEO practiced strictly as per the search engine guidelines. It involves very fewer chances of experiencing any negative impact as you are working exactly as per the SEO guidelines. The only thing is that SEO algorithms keep on changing. Hence, you need to work as per the latest SEO guidelines to ensure you are able to make it up to the mark.

It takes longer for the results to appear as you are avoiding shortcuts and cheats. But then you are at no risk and can continue working freely.

Some of the common white hat SEO practices are writing useful and relevant content that satisfies the user’s search intent. Writing promotional and informative content on social media in order to gain wide exposure and links is another white hat SEO practice. Soliciting the use of data aggregators to obtain local business search is also a commonly practiced white hat SEO practice.

Black Hat SEO:

Black Hat SEO is all about exploiting the weaknesses in search engine algorithms to earn high search rankings for a website. As the name suggests, it is a black hat, and hence, you are using only cheat practices to gain higher rankings. The methods and techniques used in Black hat SEO are in direct conflict with the search engine guidelines.

The wholesome level in this kind of SEO is extremely low. Some of the common black hat SEO practices are hidden links, keyword stuffing, hidden text, and link spam and cloaking. With the use of black hat SEO technique you can expect unexpected and quick results for your site, but these results last shorter as compared to white SEO technique.

Gray Hat SEO:

As you may get to know from the name, the gray hat SEO technique is an SEO practice with a combination of white hat and black hat SEO. Some of the marketers or agencies may combine tactics to get the desired results promised by them to the client. Being a mixed approach is considered invalid from Google and therefore involves slight risk.

Example of gray hat SEO technique is clickbait content with main aim to attract attention as well as encourage visitors to click on the link mentioned to a specific web page, but not delivering any value. Spun or altered content, paid reviews, paid testimonials and link exchanges are other gray hat SEO practices.

Negative SEO:

Negative SEO is the technique of implementing gray or black hat SEO techniques on others website with an intention to cause harm. It is usually practiced to harm the competitors and create room for your website to rank up high in the search results.

The negative SEO practice often emphasize on developing undesirable or unnatural links to the competitor’s website, steal their content, hack the website, post negative reviews, and modify the content.

Selecting the Right SEO Approach for Your Website:

Most of the SEO marketers prefer employing one type of SEO approach in order to earn the desired results. But you can improve your search engine results only if you consider multiple factors and elements at once.

The good news is that you can always use a combination of these SEO approaches to work together towards your goal. But for this, an SEO marketer must possess in-depth knowledge of each type of SEO approach.

If you still are not sure where to start your SEO strategy but want to get better results, just contact the best SEO experts.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.