Different Types of Marketing Strategies You Need to Know

Marketing! This might sound simple, but are you sure of it?

Just recall all those efforts, late working hours, and plans you put into curate that one successful marketing campaign.

A perfect marketing campaign is based on the use of the best marketing strategies that can work to resolve the major marketing challenges and help your business grow. Using different types of marketing strategies can help your brand stand stronger against its competitors. Eventually, you can have more customers who are likely to convert and increase business revenue.

Types of Marketing Strategies

It’s true that trying new marketing strategies can be slightly risky. But as you know, most of the benefits come with risks and you never know, you might end up a high volume of engaged and interested customers by using our marketing strategies.

So, if you are ready to explore the different types of marketing strategies, then here we present the best ones for you! But before we move ahead, let’s know exactly what a marketing strategy means.

Marketing Strategy – Defining the Concept

Every business wants to engage leads as well as customers and ultimately influence them to the final step of purchase. For this, they design and execute varieties of marketing strategies. Hence, you must plan and use a combination of marketing strategies in order to achieve different goals of your business and move on the correct trajectory.

It is because marketing strategies are useful not just to bring in more customers, but also for more other purposes. For example, marketing strategies can be used to target customers at distinct stages within the sales funnel. In addition to this, you can employ these strategies to beat your competitors and pin down customer’s buying journeys.

The Different Types of Marketing Strategies:

Considering different marketing strategies help to achieve different goals, here we share the best with you!

B2C Marketing:

It is one of the most marketing strategies designed by companies to target their products directly to their customers. This strategy is used by offline as well as online companies and is driven by data from the customers.
You can gain success with B2C marketing strategy only when you are aware of your customers, like their preferences, likes, how much they are willing to spend, modes of purchase channels, and more.


B2B or Business to Business marketing takes place when a business advertises its services or products to another organization or business. This is common when you are operating in an online environment.

The approach for B2B marketing is different as compared to B2C marketing as there are multiple steps involved. From identifying the decision creators to estimating the profit share of other business, and ensure to foster those relationships, it involves a lot.

Employee Marketing:

Most of the businesses fail to consider employees as their potential customers. However, they can actually be the best brand ambassador for any company. Employees can actually help employers earn the best deal if they too are getting some benefits.

Employee marketing strategy uses employees for word of mouth promotion to friends, family, neighbors, and others in their circle. If they praise their company’s products in public, boast on social media, then this can interest the others too. And yes, it is a free and effortless way to help promote your brand.

Direct Selling:

Face to face selling to potential customer is another common thing practiced by lots of businesses. This helps sales professionals to meet the customers directly and discuss the role of their services or products in their life.

The concept of direct selling has helped companies like Avon and Amway to gain immense success and establish an entire business over it. But this strategy is profitable only for certain specific domains. And undoubtedly, you need extroverted personality and excellent convincing skills to generate sufficient sales through direct selling.

Earned Media:

There are different types of media available – Branded, Paid, and Earned.

Companies can use branded media to inform, entertain, and engage the target audience. Paid media, on the other hand, is marketing done in exchange for money.

However, earned media is the free exposure that a company can get through public relations including newspaper, blog, magazine, or brand ambassadors. It is a highly valuable marketing strategy where you are not required to create or pay money for media. Hence, you can always use your own trusted resources.

Internet Marketing:

Internet marketing includes every kind of marketing done online. However, you need to use a specific type in order to meet your unique goal. For example, social media advertising will focus more on posts while marketing via blogging will focus more on topics you select.

The best thing about internet marketing is that you can make timely adjustments and track your business’s progress.

Word-of-Mouth Marketing:

Easier to generate and long-term sustainable, marketing through word-of-mouth is great as it does not involves any money and efforts. A recommendation made by a happy customer online, or a positive review of your product on the website is a great form of word-of-mouth advertising. Such reviews can help attract and convert more customers.

Paid Media Marketing:

Paid media advertising is an excellent way to expand your business rapidly. Though it needs liquid capital to make an investment, you can conveniently gain a large volume of ROI on every buck you spend.

The different kinds of paid media advertising are – paid search, paid social, display advertising, radio and TV commercials, print ads, and billboards. Before you use any form of paid media marketing, just set measurable goals as this will help you track your progress.

Social Networks Marketing:

You can never expect the kind of content that can go viral and spread through emails, social shares, search engines, and more. Also, there is no defined metric for the kind of content that goes viral, like a blog, post on social media, video on YouTube, or more.

But viral marketing is an excellent way to promote your business and get your brand and business among thousands of people. Some of the methods that can be used to increase your probabilities of creating content that can go viral are:

  • Using visual images, like videos and photos
  • Creating a viral topic on a popular subject
  • Building your audience before releasing the content
  • Ask followers to share the content
  • Offer informative, entertaining, or educational content

Hacking Growth:

Hacking growth is all about generating a large volume of growth in small time duration by hacking a specific marketing strategy. The reason to do is to make the marketing strategy more effective.

A simple way to use growth hacking strategy is to examine multiple marketing strategies at the same time in order to get the immense volume of information in a short time period. You can use this data in order to make future efforts and plans for your business.

Contest Marketing:

It is an increasingly used marketing strategy that works efficiently on different sorts of social media channels, like Facebook and Instagram. Contest marketing helps drive high traffic to your site and can boost chances of conversions.

You can create a contest for anything, but you have to be sure that it is specific to your audience as well as your online products.

Referral Programs:

Referral programs are an excellent way to promote your brand and business, but only if you have a large pool of existing customers. You can offer your customers a discount or other incentives for referring other customers to your business.

This is an easy and cost-effective process. Even a large number of mobile apps use this to fetch in new customers and increase their sales.

Search Engine Advertising:

Your business success counts when you are appearing high in the search engine results. It is possible to generate massive returns via search engine optimization. But this can be a big challenge.

You need to create value, unique, and content that drives data to help generate new backlinks to your website and make a more appealing content. Make sure you optimize meta tags, on-page aspects, and images so that it is possible for people to find the content using long tail words.

Search Engine Optimization:

SEO is another important marketing strategy that covers various online aspects like site optimization, keyword selection, meta tags, and more.

You can choose among a range of LSI or Latent Semantic Indexing keywords to help your content become relevant to the search engines as well as your users. Search engines like Google intend to present content that will offer readers value. Using LSI and primary keywords can help your business rank higher in the SERPs.

Social Media Marketing:

Social media marketing is the new way to promote your business and attract hundreds and thousands of people to your business. By posting a content of rich value on social media, it is possible to drive online traffic to your sales and landing pages. At the same time, this will build brand credibility and create a relationship with your audience.

Your strategy for social media marketing must include a proper schedule for posting, and incorporate links, images, hashtags, and videos into the content to increase engagement.

Content Marketing:

The strategy of content marketing is related to the kind of content you publish online from the blog posts and landing pages to other accounts. This strategy is effective as it helps to drive search engine traffic and can convert visitors into followers.

Just like social media marketing strategy, you need to create a content marketing schedule so that you can fetch the desired volume of traffic for your business.

Outbound Marketing:

It is one of the oldest and sophisticated forms of marketing that existed for centuries. Direct mails, cold-calls, commercials, and advertising can help you have increased sales figures.

Inbound Marketing:

Inbound marketing is the perfect kind of marketing when you wish to develop healthy relationships with your potential clients without incurring much expense. This marketing strategy can attract potential leads to your company or business.

You can simply begin a list of emails and build social media presence, and publish content for free. Inbound marketing is an excellent alternative to other kinds of marketing strategies.

Campaigning through Emails:

Campaigning through emails can help you keep your business in direct link to your audience. You can divide your audience and then use this strategy in order to enable users to sign up. Also, you can email them information related to sales, coupon codes, educational content, discounts, and more.

Agile Marketing:

This form of marketing is related to the set of core values as well as belief systems that drive the marketing strategy of a company. This strategy can help you get consistent feedback from your clients, data, analytics, and rapid iteration.


If you own a brand then you have the right to have complete control over it. The brand of your company showcases its culture, logo, structure, and tone.

The finest method of enhancing your brand is to identify the reason of you in the business. You must strive to prepare online courses as well as other range of digital products. Just define well each and every attribute of your brand.

Affiliate Marketing:

This marketing strategy is helpful to those who wish to gain customers quickly. You need to pay your affiliates a certain sum of commission on numbers of sale generated by them. Usually, each affiliate is offered an exclusive link to the product page of your business.

Marketing through Augmented Reality:

With this marketing strategy, you can bring a third-dimensional framework into your business’s marketing efforts. Though the option is more expensive as compared to other types of marketing plans, it reaps more benefits and leaves a lasting impression on the customers.

Virtual tours, 3D product image are some of the ways of augmented reality marketing.

Guest Posting:

Guest posting is to write another person’s blog. You can include a CTA or call to action at the blog’s end and link it to your sales page so that interested audience can know about your offerings.

Influencer Marketing:

Even in this marketing strategy, you need to create a post with CTA but here the content is created by a personality or blogger recommending your product to the audiences. For this, you need to pay influencer a sum for his service.

You now know about the best 25 marketing strategies. Just pick up strategies which you think will work best for you and build a strong marketing plan. Fortunately, you will be able to achieve the goals listed by you.

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