Are you planning a new product launch? Do you wish immense success for your successful product launch campaign?
Here check some of the top tips and strategies that are proven to work out.
Tips for Successful Product Launch:
1. Dig Deep to Determine What People are Looking For:
You might be launching a well-covered plan, but success comes only when you are able to offer value to your clients. Hence, it is essential to launch a product strategy that meets the exact requirements of your customers.
You can assess your business data, offer numerous products, and identify why there is a drop in your business sales. Check patterns in data to unleash areas where you can add value to your customers.
2. Engage with Your Customers:
You can gain in-depth insights about your product only from actual users. Engaging and talking to your customers bring additional benefits like you get to know about your customers, understand their specific requirements, and gain candid answers about features they use.
You know how they communicate and the language of customers they use. Customers offer you rich insights. Allow them to speak freely without any influence. The best way to get real answers is to ask them open-ended questions.
3. Create New Strategies After Doing Market Research:
The market is a great place to get deep insights into your product. Market research will also let you know about the competitors. A good way to begin is to create a list of competitors and perform a SWOT analysis identifying the threat, opportunity, weaknesses, and strengths of your competitors.
In order to let your product stand out, you have to highlight its specifics. The main backbone of product launch is the key differentiators of your product.
4. Validate Your Ideas by Testing in Public:
Once all data is collected, it is time to test it and know whether you are moving on the correct path or not. Testing or validating your product on real users brings you better chances of hitting the target audience.
You can create feedback from your customers from power users, trusted friends, and new users. It is best to test the product early through free offers or promotional offers before you try to actually sell it to know, it is successful or not.
5. Build a Huge Audience and Community:
There are innumerable audiences around and probably there will be a lot of people who would want to purchase your product. Rather, you must build an audience around the product and brand before the launch date.
Your product can be successful only if you have built an audience who already loves it. In order to attract like-minded people, you must detail your product and highlight issues that it can solve for actual customers.
6. Define the List of Your Ideal Customers:
You already are aware of whom you are creating your product. But in order to make your product launch successful, you must be hyper-focused on the real audience. Considering your product launch, it will be highly impactful with a clear audience into consideration.
You must know about your best customers. Remember, each person has a specific characteristic like annual income, age, relationship status, and interests. For a successful product launch, you must know about the ideal customer as it will solidify the launch strategy, marketing, and product development.
For example, when selling B2B products, you must focus more on the business and its issues. Ask questions related to their company, pain points, purchase cycle, and more.
7. Draft a Compelling Narration for Your Product:
You know about your customers, their wants, likes, and other details. Now, you must be able to inform them exactly why you are better than the others. In simple words, it is the right time to tell your customers about why your product launch is a must for them.
For this, you may design a product launch narration focusing on people and how your product can solve their real-time problems. People connect more with emotions and not facts. Your set up must tell the problem your product is solving.
Before you put your money on the product and introduce it at risk, you must understand the problems of your target customers and offer them a solution that works. Use your narration as the basis for your product launch.
8. Draft a Mock Press Release Targeting Journalists and Publications:
A great way to bring your product launch known among the masses is to create and publish a press release. Most people think that media owners are more concerned about the redesign and the new product. However, they too are interested to know about your product launch story.
Within the press release, you must highlight a few things about your product:
- Sub-heading – Describe the product market and highlighting its benefits.
- Heading – Mention the name of the product that your target customers can understand.
- Problem – Describing the problem that your product solves.
- Summary – Giving a summary of the product and its benefits.
- Problem – Mention the problem your product solves.
- Solution – Mention how the product solves the issue.
- Quote – Write a quote from the spokesperson in your organization.
- How to start – Describe how simple it is to start using your product.
- Customer Quotes – Mention a quote from customers who have experienced the benefit of your product.
- Closing and CTA – Finally give pointers to the readers what they must do next.
9. Reach Out to Affiliates, Partners and Press:
In addition to your customers, your affiliates, partners, or partnering companies can help you with a successful product launch. Check with your partners, influencers and others who can review your product and join in a product launch.
Do you plan to run an affiliate program?
If yes, you must connect with partners or bloggers in your industry that can help sell the product.
Use a page on the spreadsheet to mention such opportunities and shortlist who you wish to target and why they are a viable option.
10. Create and Design a Marketing Page:
The marketing page is one where you wish to redirect your customers on product launch day. It is like another base for the product launch. You may do a lot to bring customers but once they are here, you have the chance to bring them home by making a marketing page, which is strong, compelling, and user-friendly.
On the marketing page, you must put together all such key elements:
- Your solution
- Value proposition
- Core features
- Call to action
- Social proof like quotes or testimonials from users
When you write a marketing copy, you must use everything that you have learned from creating while talking to customers, narrative, and digging into the data. Share your message with your customers and how it resonates.
You must gain early feedback from the users and utilize their language in how exactly you are going to make the product most compelling. This is a process and must be regularly updated on way towards launch day.
11. Gather Creative Assets Based on Your Customer Journey:
For a successful marketing strategy, you must make sure that your customers hear from you, see you, and read about you multiple times.
At the time of product launch, you have to deal with customers who know you and those who don’t know you. The more familiar you get with your customers before the product launch, the higher are your success chances.
One great way to touch most of the customers is to engage them through questions such as:
- What they search most online?
- What kind of people do they trust?
- What concerns they have about your product?
- How they came across to you?
This way, you can gather creative content. Some of the ways to reach out to your customers for such questions are Facebook Ads, videos on your website, blog posts on publications and relevant websites, podcast appearances, early product reviews, email campaigns, and testimonials.
12. Use Crowdfunding and Pre-Order to Generate Hype:
Creating hype about your product before it is launched is a great way to sell your product. It is also a great way to build community around the product, validate the pricing strategy, and test marketing techniques. Moreover, it can help to create a sense of scarcity if you are offering limited discounts to early buyers.
In order to generate pre-sales, you need to put in more work and attention. To build a community you have to engage customers. If you are offering special offers or discounts, you cannot drop a ball on them.
13. Establish Ambitious Goals:
Having a clear vision of success is another way to ensure your product launch is a success.
Set realistic ambitions and define goals for the entire team. Just plan if everything goes well right in a way you want, what you would do next.
On your product launch, your aim must be to hit a clear target of sign-ups, sales or subscriptions. Avoid engaging in vanity metrics such as traffic and social shares.
14. Club Together Everything and Assess It Using a Project Management Tool:
Keeping together all your things and moving them smoothly towards one direction is a big task. Here you need to utilize your project management skills. It is essential to have not only a supportive team but a well thought and reliable launch plan and schedule all of them together to make things moving in the correct direction.
Take into consideration all tasks related to your product launch, their dependencies, and the timeframe. These are highly important when you are coordinating cross-functional groups who may not be working together.
Involve all teams in this event and allow them to create schedules and milestones, which are realistic and which they believe are more likely to live.
You may use a project management tool such as Planio in order to ensure all things are moving towards product launch. Using this tool you can see all your tasks at one place including role-based workflows, assigning deadlines, and more.
15. Post About Your Product Launch on the Right Platforms:
By now you already have a perfect customer profile. You must have identified who are the right people to target for your product launch. It is now time to make an announcement for the same.
You can pre-write the announcements or follow the narrative developed during the pre-launch phase. However, tailor them as per the uniqueness of each platform. Don’t simply copy, paste as this is not going to work. Moreover, posting similar content can lead to spam and sink your launch before it is even there.
The best way is to select one platform at a time and announce about your launch.
16. Involve People by Hosting Webinar or Other Event:
The fastest way to boost your reach is to involve customers in your launch. Creating a sense of excitement can help you develop personal connections with your customers around the launch.
You may host a webinar where you run prospective and current clients through product. Alternatively, you may host an AMA on relevant platforms to engage directly with the users. Such events are cost-effective and great to drive organic shares.
17. Contact Mentors, Influencers, and Others to Boost Reach:
Reaching out to everyone within your personal network is another great way to extend reach and engage more people for the product launch.
Before the final launch day, create a list of everyone who you think can be interested in your product. It may include your colleagues, friends, mentors, family, teachers, and others.
18. Take a Follow up with Bloggers, Journalists, and Other Media:
Check your pre-launch checklist and see what influencers and press you contacted before product launch and email them with a note informing them you are live with your marketing page link.
You can add social metrics or proof to such messages. Give priority to people who responded to you.
19. Share the Launch with Existing Users:
If you have current users for your offerings, you must share about your new product launch with them.
Most likely, they would like to try your new product as well.
20. Convert Leads into Sales with Team Support:
Make sure your product launch sends leads and traffic to the sales team. Take their support to convert those leads into sales to make your launch a real success.
Hope these tips and strategies work well for you. And we wish you good luck with your product launch!