Search engines always impart top rankings to websites, which appear the best fit for a specific theme or subject and that closely match the search queries. For this reason, the primary aim of SEO is to enhance the site so that it highlights targeted phrases and matches well with the targeted keywords. For this reason, SEO pros use SEO silos as their #1 trick to come on page 1 of Google SERP’s.
Mostly, a website containing no central theme or unrelated information may suffer the loss of rankings. Hence, it is essential to Siloing a site so that it is clear what the website’s specific subject is and it forms the basis for keyword rankings. This is a core building block for SEO and is important for every website.
SEO Silos – What Does SEO Siloing Mean?
The term SEO Silos was introduced in order to determine the concept of pairing relevant information into various sections within a site. A silo showcases a group of subject-specific or themed content on your website.
The main reason that makes silos highly important in SEO is that search engines offer relevancy to keywords within their index based on the pages and then on the remaining website with the most relevant content.
Websites that rank top are formed on the concept that a site must be structurally well-organized. It comprises the well-defined title, table of contents, abstract, and content laid out in a proper format all with footnotes and references in relevance to the subject.
There are many websites that are rich but still hidden from SERP’s exposure as they lack an organic SEO strategy or strategy that does not contain enough attention to siloing or clear subject relevance.
So, here check the strategies to improve the overall structure and theme of your website in order to boost keyword rankings.
SEO Silos – An Overview:
Siloing a site needs a multiple-step process of implementation and planning.
- Start the process of siloing by identifying the theme of your website. You must clearly highlight the subject themes for which your site is presently ranking. Subject themes that are in context to your site, the way a user searches for content search queries, and how clear themes can be implemented.
- Identify whether you can execute a physical silo through the directory of the website structure and apply the same if possible. Alternatively, you can apply virtual silos where linking and navigation determine the theme.
- Adequately assess the link structure, which is applied throughout the website, applying techniques of linking between pages, which reinforce website themes.
- Publish high-quality and relevant content that contains targeted keyword phrases with relevant silos.
1. Determine the Theme of Website:
The main aim of Google is to showcase information in a proper format and make it universally useful and accessible. For this, Google utilizes an algorithm to estimate subject relevance and accordingly award rankings.
By taking into account high-ranking pages and search results, it is possible to explore the ranking factors of algorithms and make your website most relevant. For this, you have to take into account numerous characteristics of a site that illustrate subject matter expertise, starting with a clear theme understanding and subject relevance.
To rank for specific keywords in Google, Bing, Yahoo, and other search engines, a website must present information in a well-organized structure and language, which search engines comprehend. When the information of a website is stripped away from its layout and design, it will be the most relevant of similarly themed websites. If this occurs, there is a high likelihood of gaining high rankings and will grab customers researching and shopping for services and products in turn.
Siloing is not supportive of ranking, but without it, your website can lose its battle for on-page relevancy.
The process for on-page SEO to achieve high rankings starts by holding a clear understanding of the website’s themes. It is because search engines can understand and rank a website only when the subjects are distinct and clear.
2. The Subject Theme Your Site is Presently Ranking For:
The top place to begin identifying the relevant themes for a website is to assess the historical or stored data of the site. The most important thing is to assess the data through the following aspects:
- Tracked keyword phrases
- PPC programs
- Web analytics evaluations
All these are top information sources that offer the history of those who visit the site and why. It doesn’t directly explain why the website is not ranking for the desired keywords, but it helps evaluate the themes of the website the search engines identify.
- Tracked Keyword Phrases
The most accessible way of identifying the vital subject themes for your website is to ask people in your company about keywords, which are imperative. You can interview the company’s president, sales managers, or marketing experts to get an idea of what the company is attempting to rank for in the organic search results.
Usually, they match the content. Hence, it would be viable to validate expectations against the website reality.
- PPC Programs
Another way to assess that your present website is relevant for the subject is to assess the words, which your organization is by bidding with Pay-Per-Click programs provided by important search engines.
Most of the companies bidding on words, which would be relevant in the organic search. But for a single reason, they have not gained organic rankings. Also, it is useful to consider pages that have high-quality scores and check what they are about.
- Web Analytics Evaluations
There are numerous ways to gain the logs or data regarding the history of search engines and footprints of website visitors. First, you may visit the correct source and download the real log files from the server. Utilize a program to decipher online traffic data. However, this is a time-intensive process.
Numerous businesses use on-demand solutions that utilize JavaScript or cookies to pull online data on the search engine pattern and visitors through online services such as popular ClickTracks, Google Analytics, or Omniture. Hence, you must select accessing the data history, you must consider the search terms, which brought users to the website.
3. Keyword Research:
After designing a list of up to 100 keywords, which appear to be relevant to the products or services of the company, it is time to start keyword research. During the keyword research process, the first aim is to expand the keyword list as big as possible.
You must cover innumerable subjects, those that are connected to the site’s subject themes. Utilize keyword discovery tools for identifying possible synonyms remotely associated with the subject matter of the website.
Once the list is created, you can enter the keywords and keyword phrases into the list and mention a name for the keyword list. Also, click on the activity column to check words sorted from the biggest query activity to least searched items. This information can be used to determine words, which have low activity and possibly eliminate them from the list by selecting Manage keywords. You can also consider the engines and pages columns of the ranking monitor to check keywords you presently rank for the search engines.
Now, once all such matters are resolved, the next challenge is to comprehend the subjects your website is relevant for and how to comprehend why you have the current rankings.
Choosing Subject Themes that are Appropriate for Your Site
There is a wide margin between what your website is and what actually is possible. It is best to know how to identify what a website is actually about after moving away from all the visual aspects. The skill is present in determining non-ranking subject themes with the potential to rank better and recognize relevance by search engines.
One great tool to run is using a SPA or Single Page Analyzer. This tool reveals the popular word usage characteristics like distribution, frequency, and density of keyword phrased utilized across the page.
By considering the main pages of the website through this tool, you can identify the major themes that are used across the page in Meta tags, alt attributes, headings, and content of the body. Just check how often a word or phrase is repeated in major page elements and note the same, including commonly repeated phrases and not so frequently repeated phrases. This can help you make a distribution that could spread out.
Analyzing Multiple Pages:
After assessing the pages throughout your website include rich keyword densities, compare the findings of your website to densities, frequencies, and distributions of keywords of the top competitors for major keyword phrases.
Choose an online tool to scroll the research summary and enter the first keyword phrase and enter the submit button. This procedure will determine the highest-ranking websites for that term across the important search engines. When you click the link at the bottom of the report and follow instructions mentioned in the tool, you will get a report summarizing the reason why some websites rank high.
But most importantly, you will also get a footprint of common traits of the top ranking websites. This data can be utilized for establishing recommendations to bring the pages to the same level of characteristics.
Tools for Search Engine Indexing:
The final test to assess major search engines is by utilizing advanced parameters for search. While each search engine has an individual syntax, for simplicity sake the engine referred here is Google.
Just learn more about all ways to filter search engine results through the website of Google command and the link command. Presently, the most appropriate factors of rankings in Google are the number of pages a website has about a particular subject and the number of inbound links from other website references or specific pages.
Utilize such tools to research why competitor websites rank. Design a graph documenting the contrast between your competition and website.
Implementing Clear Subject Themes for Your Website:
Now you are aware of keywords that the website is ranked for and the subjects that website is considered relevant for, and a good sign of why the competition ranks the way they must do.
At this point in time, you must want to make your website good for comparison. The search engines to check as you first among all and the most appropriate sources on the web. It is essential to determine gaps or issues in your silos, which are areas that are relevant but still not yet supported by the content on the website.
Establish a Clear Subject Theme:
There are numerous ways to set up a clear subject theme for your website. It allows visualizing secondary and primary categories that would prefer your website to be about.
You can create a ‘Subject Organization Chart,’ which is conveniently accessible too found in Microsoft Visio and other tools for flowchart creation software. It offers the chance to visually explain the website focus and subjects it actually distracts the search engines from main subjects.
Once the sub-topics and themes of a site are decided upon, it is best to apply themes to the website in a proper manner. You can create silos based on themes throughout the website to clearly display relevant themes of a website to users and search engines.
There are two different techniques of siloing – Virtual Silos and Directory Silos.
Both these tools enable website owners to design themes through the linking strategies, but they implement the concept very distinctly. No matter which siloing technique you use, we suggest designing silos before creating a site whenever possible. Doing this will enable you more options within the design process.
Creating a Theme Using Physical Silos:
If there are numerous pages and subjects throughout the website, documenting success is possible by creating a theme using physical silos. You can create separate silos for website pages to ensure each page stands out. It will also make easier for search engines to rank your website.
Creating a Theme Using Virtual Silos:
Virtual silos utilize a drill-down cross-linking structure to design different subject categories. It means the theme of the top landing pages is supported by adequate pages linking to it. This is useful for establishing a website, which does not hold a directory file or is hesitant to break established page locations to change the website architecture.
Conclusion:
Creating SEO silos for websites is easy but it is possible only when you follow a proper format. Hence, make sure you take every aspect into consideration and create efficiently SEO silos for your website to gain higher SEO rankings.