Single page websites are very rare and are very hard to do SEO for one-page website and get ranked in the search engine for different keywords.
But, why some people still make a single or one-page website rather than multi-page websites?
The simple answer could be that they don’t need multiple pages to include their products or business. They may have only one product and no need to create more pages unnecessarily.
If you are coming across with a single page website, you will have a nightmare because it is very hard to manage single-page websites. There are many small factors that need to be taken care of if you are optimizing a single page website. You will know more about these factors below. Many webmasters struggle to optimize a single page website because of some practical reasons.
The main reasons for difficulty in managing SEO for single page websites are:
- Keyword limitation
- Advanced SEO practices
- Lack of specific contents
- Slow loading speed
- Lack of backlinks and many more.
Search engine optimization of your website can help you to get listed under the top search results. It is very essential to get a greater number of website visitors as well as a better ranking. There are certain SEO practices you can follow while optimizing a single-page website for search engine.
Unlike multiple page websites, there are not many options for a single page website. But there are some important factors you can take care of to improve the ranking of your page.
Why Single Page Website?
The answer is very simple. If a business website which only sells one product does not need multiple pages for its website. So, they create a single page website with the required information.
The landing page will have all the information and links you want to go to. It is always a better idea to use a single page website if you don’t have multiple things to do the show. But there are some disadvantages of using single page website such as slow loading speed, difficulty in focusing on keywords, etc. The better answer to this question is demand. The size of a website mainly depends on the demand for it.
Disadvantages of Using Single Page Website:
1. Difficulty in keyword targeting:
If there is only one page, the chance of ranking the page for keyword will be less. For multiple pages, it is easy to rank keyword from various pages. If you are aiming to get better visibility including the keyword is very important for your website. Otherwise, you don’t have to bother about keyword optimization as we cannot control that without including highly demanding keywords in your content
2. Lack of details:
Single page website cannot explain everything in detail. Comparing to a multi-page website, single page website cannot include all the information. Also, the webmaster gives more focus to the page layout and design. It is very important to provide a better user-experience through single page websites because sometimes the user won’t get the content they are looking for.
The only way to please them is using better website design and defining sections for your content on the single page itself. It will make the audience to find the content they want easily.
3. Cannot apply advanced SEO strategies:
You cannot apply advanced SEO strategies on a single page website. Siloing is a better strategy which can be used to structure the content of a website for better authority.
It is very hard to practice on a single page website comparing to multi-page sites. When you try to do it on a single page website, it will be messier and can affect your website reputation adversely.
SEO Benefits of Using Single Page Websites:
We know now that there are some difficult things associated with the optimization of a single page website. Just like negatives, there is some positive side also while you try to optimize a single page website. This section will show you the SEO benefits of using single page websites
1. Single page websites come with a better mobile experience:
Mobile optimization is a very important factor when it comes to any type of website. Most people nowadays search on their mobile devices. When it comes to single page website, it is very easy to convert it for the mobile device. Users can easily find pages from the single page itself without clicking on all tabs and pages.
2. Can easily target the audience:
With a single page, it is easy to target your audience and give them a better user experience. You can control user behavior on your page and direct them to whichever direction you want. You can use single keywords or even multiple ones as per your page demands. It is a waste of time to search all the page for finding what you want. Users will not come back again if they couldn’t find anything valuable from your page.
3. Better page authority:
Getting a good link is a part of optimization. When there is only a single page it is easy to get links to the main page. This can increase the authority of your website. Every link you get points to the main URL which is a very good way to improve the authority of a website. Authority of a webpage can also increase the ranking of the page.
Tips for doing SEO for a one-page website:
If you are running a single page website with all your content on a single page, it can be very hard to do. Without a specific topic, it is very hard to find keywords for your contents. It may not help your website by including random keywords. If you are struggling in such situation follow these tips and optimize your website better.
1. Keyword optimization:
Even though specific keywords are hard to find for a single-page website, you should include them on your content. Make sure to use it in moderate level to avoid overusing. You need to do research and find out the best suitable keywords for your content and where can you include them on your page.
One or two keywords are the maximum you can use. No need to spend so much time on keyword research as you cannot use more than one keyword in your webpage. Use that time in creating better content that can be useful for your audience.
2. Page loading speed optimization:
When you handle everything in a single page it is very hard to manage the page loading speed. The audience is getting impatient nowadays and they want a website to load faster. If they find a website is loading slow, they are not going to come back again on your website. It can impact the ranking and traffic of your website.
As per the latest research, it is better to keep the loading speed of your page within 3 secs. If you cannot achieve that point, a bounce rate of your website will increase which can be very bad for your website’s reputation.
3. Mobile optimization:
Make sure to have another version of the website for mobile devices. Mobile optimization is very important nowadays. It is very hard to run a website without a mobile version.
Today’s generation is all on mobile devices and they want to get everything on their fingertip. Check the mobile version of your website and make sure to check whether it offers better usability to your audience.
4. Content is the king:
Fresh content will always win the audience heart. Even though your website has only one page, you can make the content unique to make it stand out among all other competitors.
It is always best to provide good quality content and update it whenever needed. Changing content will always get more preference because Google wants to give updated content for its audience. Static pages will not get a better acceptance and rank while indexing webpages. So, make your content updated and fresh to get a better ranking.
5. Use multiple H1 tags:
On a single page website, it is very hard to include multiple H1 tags. But if you can use separate heading for each content it can help you with optimization. To optimize your website, you need to use the target keywords. It can be done easily if you can give multiple H1 tags. Also, by adding multiple H1 tags the searchability of the page will also improve.
6. Link building is important:
Like multi-page websites, single page websites also need links to get a better ranking position. You can use your content from your website and try to build quality backlinks. Links have the power to drive more traffic to a website.
Build an external relationship and try to earn better backlinks for your website. It is the quality of the backlinks that matters than the number of them on your website. Good backlinks can also prove the authenticity of your website. Google gives more preference to websites with better backlinks. Avoid spammy links from your website as it can affect the authority of it
7. Paginate your content
It is better to divide your content into multiple parts with different titles to get easily accepted. It can also help you to find suitable keyword for each section. Divide your single page website into various section like about us, contact, blog, product information and many more.
Paginating your website into an arranged matter can help your content to get a better ranking position. Also, you will get more specific results by dividing your web page to important parts. It can help search engine spiders and audience to find out the content very easily without any complication.
8. Make content easily shareable:
You can make content more readable and easier to access. Also, better-quality content can help the audience to read the content more clearly. By doing this, you can make it more shareable and popular across various social media platforms. Include social media sharing button on your web page and encourage your audience to share it across social media platforms. Social media is very powerful to attract more audience and you should ensure to make it possible by doing a proper setup.
9. Anchor links:
Optimize anchor links of your website for a better result. Anchor links can be used to land on a specific section of your webpage. If you can use keywords on that link that can help your content a lot.
Have good research and find out the keywords that will give more result. If you can get that part done, the anchor link optimization part will be easier.
Last but not least, the analytics part is very important for website growth. It is a good idea to use an analytical tool such as Google analytics to know the performance of your contents. After implementing all these optimization strategies, you should also check how it works.
To know audience response there is no other way than using any of the analytics tools. If you can find out working strategies it will be easy to know what your audience wants from your page by analyzing the results. Track your progress after implementing each SEO strategies and move forward in a more organized way.
To have a single page website is very easy but it is very hard to manage the optimization parts as there are many limitations to it. When you create a website first you need to think about the possibility of optimization as it is very important to get better visibility online.
If the website you create doesn’t need to get better visibility you can skip that part of optimization. Organize your website better and improve the user experience which is very vital for your website existence.