SEO is the biggest task every webmaster has to do with creating content.
Optimizing your content for the search engine is not a simple task, it needs a lot of research and analysis.
The main aim of these optimized contents is to make it presentable to the machine.
SEO copywriting is one of the important categories of contents. These are mainly created to make it approximate for the machine, humans as well as to improve sale.
So, we can say that there is a business perspective on SEO copywriting. There are writers out there, who can handle this area as well.
When we give a business perspective to your content then there are 2 factors you need to consider.
- One is that it should be attractive to users
- The second one is to solve the issue.
When you create a copywriting content, make sure that it can give an answer to the user and at the same time it should improve the sale.
Are you familiar with this type of content?
Here I am trying to explain every detail about SEO copywriting. This article will help to answer the following points
- What is SEO copywriting?
- SEO copywriting checklist
- How to write articles for SEO?
- SEO copywriting tips to create a rocking content
What is SEO Copywriting?
We can split both words into SEO and Copywriting. Search engine optimization is the process of optimizing your content for search engines by including keywords.
Copywriting is the process of creating content that makes the user buy a product, take part in a competition, or something that increases sale.
So, SEO copywriting is the process of a mix of both. Here one needs to create content that can please search engine and humans at the same time. Also, it should increase the business also.
SEO copy writings should have that quality to attract users and they should share your content on a various social media platform.
This can increase your content relevancy and hence improves your SEO and site traffic. These are some important advantages you will get from SEO copywriting.
Advantages of SEO Copywriting:
Improve rankings: If you can improve SEO, the result will be more popularity and good traffic towards your site. This will help to improve site ranking
Save your money:
No need to spend money on paid advertisement anymore. You can use SEO copywriting to promote your content.
They are economical and can grab more users to your product
Search engines are the main source of information nowadays. So, it is a great thing to get featured in this about your product.
Customers can easily find your business and know more about it from these contents. They can interact with you and this can improve your sale also.
Today everyone wants to be competitive and make their own mark among customers. This is a great way to do it if you can manage it well.
So, these are some benefits your product can get from SEO copywriting. Now there are some important points to be considered while doing SEO copywriting.
Here I am going to discuss some important points to be noted in this field to get success
Important SEO Copywriting Checklist:
When you are going to do SEO copywriting, there are 6 elements you should consider. These are the important checklist an SEO copywriter should know
1. Site speed:
Site speed is an important point to be considered.
More than 40% of people want to load the site within 3 seconds. If it exceeds that time they leave the site and go to any other site.
Page loading time should be optimized to be 2 sec. If your site takes more than that, you should definitely improve it.
If the loading time is more than 2 secs nobody wants to see what is there on your site. This will affect site traffic too.
You can check loading speed in Pingdom site speed analyzer and if it shows below 2 secs then you are OK.
Otherwise, you should make the necessary changes to reduce site loading time.
Next important point is to make your headline attractive.
Research shows that you should spend more than 50% of your time in creating good content, monitoring its reactions and analytics.
The headline is an important factor in content creation and an SEO copywriter should have the ability to create catchy headlines that can attract more customers.
Before creating your content, the first step is to create a good headline that is attractive, clickable and relevant to the content.
You can include keywords in the headline, if you can to make it appeal to the Search engine.
Now comes the important part content. You should create great content that can answer your customer questions.
Make it presentable to customers by arranging it well. You can give a good introduction, include content in small paragraphs, important points should be in bullets, etc.
Also, you need to optimize the content for search engines by including relevant keywords.
Don’t overstuff keywords because search engine needs informative, fresh content always.
You can find keyword first and write content for it also. This is how most SEO copywriting works nowadays.
4. Meta description:
This is a short description of the content you can find below the link. This will help the search engine to identify the main content.
A meta description is very important because most users read it first and know whether they can find the solution from here or not.
If you can include keywords in the meta description, it will help to appear your content in search results and thereby improving the number of clicks. You can include 320 characters in the meta description.
5. Frequency of keywords:
It means the number of times keywords can use in content. You need to consider this point while using keywords.
Try to avoid overstuffing of keywords and using the same keywords many times in the content.
This can cause some negative effects like making your content spammy or getting a penalty from Google etc.
Avoid these mistakes and try to reduce keyword density below 5.5% of the entire content
6. Link building:
This is another important factor in SEO copywriting. Links are indicators of your site quality and popularity.
There could be internal as well as an external link. If your site can get links from reputable site then this is a good sign.
Google will take your site as a quality one with such links. As an SEO copywriter, you need to create shareable content that can attract many users, clients, sale, etc.
These are some important SEO checklist. Now we are going to discuss how to write articles for SEO.
Writing Articles for SEO:
1. Quality contents:
We cannot compromise with content quality, even if you are writing it to promote the sale.
Know your audience and create contents for them. When you write contents don’t make it to short.
Try to make it more than 500 words because thin invalid contents will get a penalty from Google. While writing contents, make sure to arrange it well indicating important points and short paragraphs.
You can create it in an entertaining way to create interest in the audience towards your content. Make sure that you included all the important points related to the topic.
It should answer the user’s question well. Make it attractive by including visual contents like infographics, videos, maps, etc.
2. Keywords choice:
You can choose keywords to improve your content reachability. Find out keywords using tools and include them within your content.
While placing keywords make sure not to overstuff them because it makes your content useless.
Place keywords appropriately. Avoid keyword with high competition. It is always advisable to use less competitive keywords to get noticed.
You can also include long tail keywords in content because the top will not target them. Try to produce content based on long tail keywords naturally to get ranked well.
3. Include a CTA:
Call to actions are very important when you create content for marketing purpose. This should be compelling and should make users participate in it.
You can exchange something if they joined with your sites like an eBook or something for free. The offer should be best so that it can make the user click on call to action button.
More conversion rate is the aim of CTAs and if you want to succeed in it, then the CTA should be convincing to users.
4. Writing persuasive contents for links:
Links building is very important and you should create a persuasive content to attract quality links.
If you can create a sharable quality content this can help in link building from authoritative sites. These links can increase your site value and popularity automatically.
Inbound and outbound links can improve your page ranking. If your site has got many links from good sites with better Domain Authority it is an indicator of your site value.
Include social media share buttons in your content and try to use keywords evenly.
5. Off-page SEO:
This is also very important to consider when you write content for SEO. This includes things outside your page and you can make arrangements to make it popular.
The main point you can do is to popularize your content across various social media platforms.
Conduct campaigns to attract more people towards your product. Product reviews are very useful to build brand awareness, list your business in local business sites, etc.
These are some important points to be noted while writing contents for SEO. We have discussed so many things here in this article.
Finally, here I am going to suggest some useful tips you can use in creating an effective content
Tips for Creating an Effective SEO Copywriting Content:
So, the main job of a copywriter is to write compelling contents that make people act. A good writer with an ability to handle language well can do this easily.
The main use of copy is to sell products to users. Here are some important points to note while writing copy.
Break the paragraph:
While writing content for SEO, simple content is enough. People love to read simple contents with plenty of paragraph breaks.
All important points should be specified using bullets. Landing page should be attractive with simple points and make it appealing to readers.
Ensure that your content completely provides a solution to a problem:
A copywriter should make sure that what he writes should be completely related to the topic. He must cover every point related to a problem.
Don’t write irrelevant sentences in order to get the word count. The search engine only prefers content with an exact solution to a question.
Write long contents with right keyword placement:
When you write contents, the content length is very important. One important thing about the search engine is that it loves long contents.
If you can make it long like 2000 words then the search engine will give preference to your content.
Also, you should place relevant keywords on the right spot to make it striking to search engines.
Present it well:
While writing clearly addresses the problem and provide a solution to it. When you write contents for customers, you can use the word ‘You’.
If it is for the business organization then use ‘We’. Target keywords should be included in your content. Make sure not to deviate from the topic and write irrelevant sentences.
Copywriting is not an easy job. It is an art through which you can conquer customers mind to buy something.
Just follow some basic rules given above while writing copies for SEO. You can create relevant content based on the keyword which is going on currently. This will make your job easy too.
SEO copywriting is the same as SEO contents. The difference in both is the purpose. All rules are the same for both.
If you want to get an expected outcome from your content, make it presentable to search engines and engage your audience at the same time. Track your analytics and bring the required changes for low performing contents.
What do you think about SEO copywriting?
Are you ready to apply a new strategy to succeed in your marketing efforts?
Go for it, taking risks is part of the business.