What is Self Branding? Why is it Important for Business

Self-branding or personal branding has become an integral part of marketing nowadays. There are a lot of businesses who became successful just by using self brand promotion as a prime marketing strategy. It helps an individual to create a good image in front of the public.

Also, the popularity of self-branding has increased tremendously during the past few years. Creating a good public image, by showing the value of a person is the main idea of self-branding. There are many brands that follow this as their main marketing strategy.

Self Branding

If you are looking for a new strategy that can drastically change your business response positively, try to promote yourself.

Nowadays, it is easy to be an expert because of the presence of social media and the internet. Anyone can build followers with good knowledge in their niche and an ability to write well. This can attract more followers and can help to improve the business.

The competition is very high in the market and you must be aware of the changes that happen around you. The only way to stand out in the competition is to develop self-branding and promote your business through your fame. Also, if you build a personal brand, it can help to remember your business through your name. Here in this article, we are going to see various aspects of personal branding. If you want to know some effective strategies to make personal branding successful, see below.

What is Self Branding?

Personal branding or self-branding is the process of creating a public image by highlighting the good qualities of a person. This is mainly popular among celebrities and entrepreneurs. You can see many examples of self-branding like Elon Musk who is the owner of Tesla, SpaceX, SolarCity, etc. There are so many followers to that person than followers for these brands. This is the power of self-branding.

Customers believe such people as experts in their niche and will start to follow them to know more about it. You can use the power of social media to reach out to the audience and make them as your followers.

Why is Personal Branding Important?

You might have been thinking about the effort you have to take to be the face of your brand. But it can pay you well than spending a lot of money on advertisements and other promotional programs. There are many benefits you can get from personal branding such as

Building trust:

With the support of a strong image in front of the audience can build trust in your brand. It can help you to be a thought leader in your niche or to build authority among them

Get more business:

If you build a strong personal brand, it can help to get more business too. There are many customers who buy the product just because of the trust of the person who sells it. So, if you can concentrate on building a personal brand, it can help to increase your client base well.

Build more connection:

Self-branding can help you to build more connection in the business world. By knowing more about you, many people who are powerful in the business field will be your friends. You can use the network to expand your business and make it successful.

Be popular:

If you are popular among people it is easy to get featured on magazines and various online platforms. You can share your thoughts with media and thereby get more followers for you.

Create a long-lasting name:

Even if you change your niche and start a new business, self-branding can help you to be successful everywhere. Your name won’t go anywhere. People will know every business under your name if you already have a good public image.

No compromise in pricing:

If you have a good personal brand among your customers it will be easy to go with premium pricing. No need to compromise on the price of your product to sell it more. With a good public image, people will buy your product with the price you sell it without any problems.

Self Branding Tactics:

There are no fixed rules you need to follow to build a personal brand of yourself. But following certain steps can help you to get it more easily. Here I am going to tell you some important steps you need to follow

1. Start by laying the foundation:

The first step of creating a personal brand is laying the foundation well. With a strong foundation, you can build further properly. Many people believe that creating a personal brand is something related to creating your persona. It is not true. We cannot call it as a real you.

While building a personal brand, you should be genuine about yourself. It should reflect your skills, values, beliefs, and strength properly. Ask these question while crafting a branding of your self

  • What is my core strength?
  • What are the skills I possess?
  • What are your interests?

Other points could be the weakness, passionate things, etc. after finding answers for these questions you can start,

  • Assessing your brand.
  • Your brand visions
  • Why do you want to build a personal brand?
  • What is the message I want to give to the audience through your brand?
  • Why are my brands’ key values that is different from all other similar brands?

You can conclude the answers to all these answers and create a brand foundation. By using these points you can promote your brand in various ways online.

2. Know your audience:

This is a well-known point many business entrepreneurs should know. To promote a business properly, one should know who their audience is. You cannot consider all of them as your potential customers. You can create a persona which has everything related to the audience you are targeting for. It could be their location, age, interests, etc.

Just promoting a brand without knowing the audience is useless. Do your research and find the group of audience who are interested in your brand. By finding out those people, you can design special strategies to attract them towards your business. Try to understand what your audience is expecting from you. If you can match up to their expectation, it can be helpful in your brand success

3. Create an attractive offer:

After knowing your audience, it is easy to create offers for them. To craft a personal brand, you need to offer something valuable to your targeted audience. They should accept the offer and consider it as a useful one. Many brands spend a lot of money and time in creating offers that are not even interesting for their audience. Don’t spend your time on something useless.

To create an irresistible offer, you should find a group and know what they want to get from you. If you can help them to achieve that goal, it will be helpful for your business promotion. They will start to believe in you and your skills and at the same time, you can also build good authority in front of them. To get more followers you should always provide something unique that can help them to be successful.

4. Optimize your website:

This is the first thing everyone will see. Having a good website and social media profile can accelerate your growth. To be a good influencer or personal brand you have to be active on the social media platform and should find time to interact with your followers.

Strong communication is the key to success in social media, marketing. When someone visits your website they should clearly get what you are and who you are. They should know how you can help that person with a particular issue. By designing your website properly, you can show them the real personality of yours.

Most visitors will leave a website if they cannot find something interesting from your website. Create options which can be useful in converting your website visitors as your regular followers. Here are some options you can try for that,

  • Create a good logo which looks more professional for your business. You can get help from a good graphic designer to create a logo.
  • Highlight your unique value propositions. It shows how you can help them in achieving their goals
  • Social media pages that connect with your website. You can give links to all your social media profiles for your audience for easy access
  • Include a professional picture of yours which should be taken by a professional photographer
  • Clear CTAs are very useful in entertaining your audience. You can focus on including Call to action on your website such as registering using email address, download ebooks, joining webinars, etc.

You can also make sure to include an About page on your website which can help your audience to know more about you. Then other pages like products and services, Contact page, other resources page, etc should also be helpful in bringing more audience to your website. It can also help them to stay longer.

5. Clear content marketing strategy:

This is a very popular way of creating a personal brand. Many people try to create more useful content for their targeted audience and try to distribute it through their website. It could be eBooks, White papers, webinars, tutorials, etc.

Some may even do free business consulting for new entrepreneurs. If you can offer something valuable as content through your website, it can be very helpful. Here are the common content types you can try out

  • Videos
  • Podcasts
  • Online tutorials
  • Webinars
  • Infographics
  • Blogs/articles
  • Case studies
  • White papers

You can spread it through your website or any other social media sites. To spread video contents, you can also use YouTube. Also, include these contents on your website to get a good response.

6. Build your followers:

After all these steps you can concentrate on building your followers. Strong follower support is essential for the success of a business. If you can gain that trust among the audience, it can help you to improve your branding process also.

To create strong follower support you can create social media groups, conduct live events to interact with your followers, membership sites, etc. After they start following you, use the term as your brand advocates to attract more customers to your business. Show that you are unique and different than your competitors.

Self Branding Ideas:

If you cannot do all these steps and complicated strategies, just follow some simple steps as given below. You can easily promote yourself well

  • Let everyone know that your personal brand exists on your social media profiles. You can project yourself as an expert through your social media post and interaction with the audience
  • Remove contents that are not related to your branding strategy. No need to have so many inappropriate contents in your social media profile. All you have to discuss is your brand and your niche
  • Change your profile picture and make it look more professional. By seeing your profile picture people should get to know that you have good professional knowledge about your industry
  • Write your branding statement on your social media profiles and websites.
  • Make all your social media accounts look the same. All the contents should be the same and be active always.


You are ready to be an expert in your niche if you can follow the steps that I mentioned above. To create a personal brand, you should have the time to interact with people and also should be able to solve their problems. If you have a better knowledge about your niche it will be easy to give them suitable advice to get a better result.

You can show who you are in real, by projecting the best side of yours. Many brands come second as the name of the person who owns the brand comes first. It is not going to happen overnight. You need to invest time on trying new strategies and experiments to please your targeted audience and make them follow you. Are you ready to start self-branding? Try it as soon as possible and see how it can change your brand image.

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