Search engine optimization is an essential process to make your website popular online nowadays. Webmasters are struggling to beat the competition by implementing their own strategies. It is very hard to stand out in the competition if you cannot write contents as your audience want. There are many misconceptions about SEO which says that SEO is dead, but this is not true. If you want to make your website visible online in your niche, it is better to optimize your website through SEO.
What is On Page SEO?
On-Page SEO is the process of optimizing every page of your website to rank them higher on the search engine. There are many processes you can do to optimize your website for search engine. By optimizing your web page, you are making your webpage easy to interpret by the search engine. This is a guide that can help your website to optimize for search engine and improve its ranking.
Best On Page SEO Techniques to Improve Search Traffic:
1. Quality of Content:
Quality of content is important than anything else for a website’s success. It is very hard to succeed without quality content. A website with bad content cannot survive the tight competition online. The main aim of a website owner should be providing quality content that is useful to their audience. Better quality contents can help you with your search engine optimization process easier. Content should be original, detailed, well researched and useful for your audience.
Don’t copy content from anywhere. It is better to write original content which can help the audience to get an answer to their question. Long articles sell better than short articles. It is better to write articles within 2000-4000 words to perform well online. Make content shareable across various social media platforms to make it popular online. Keep up your website quality with good contents and improve its visibility online.
2. SEO friendly URL:
When you create the URL of a webpage make it more SEO friendly. You can add keywords relevant to your content in the URL. Also, it is better to keep it short than long URL. Users must understand the content of your webpage from its URL itself by including relevant keywords in it. You can use URL with exact content in your website than including numbers and other characters in it. For example, if you are dealing with on-page SEO you can make the URL as www.example.com/on-page-seo. This URL is better than long unclear URLs such as www.example.com/p-1234. This is a very important factor you need to consider when it comes to on-page SEO.
3. Page titles and meta description:
You can also optimize page titles and meta description of your content. When a search engine indexes your webpage it will read the page title and meta description to interpret the content of the page. You can make the process easy by including keywords in your page title and meta description.
A meta description is the small description part where users can read a small intro about your content. When you add keywords, use only relevant keywords in your page title and meta description part. Unnecessary use of keyword is harmful to your website.
Here are some tips you can follow while optimizing a page title and meta description:
- It is always better to make your page title simple short and descriptive
- Add keyword to the starting of the page title
- Avoid including domain in your title
- Avoid auto-generated meta descriptions. You can write your own meta description for your page
- Add keywords in your meta description to help Google to identify the content relevant in your page according to the user’s search.
4. Keyword optimization:
This is a well-known optimization option every webmaster does on their website. It is better to stick to the optimization of your content with relevant keywords to help it to list under the top search result. LSI keywords are more popular nowadays. When you get a list of targeted keywords then prepare a related list of keywords and add them in your page title, meta description, and content. When a user searches for a query Google will list your content on search engine result page so that it gets a good exposure among other contents.
RankBrain is an advanced algorithm Google uses to find content with a relevant topic. Keyword relevancy is not that much important than the relevancy of the topic. You can find popular keywords and topic from Google itself. When you type a term in the search box, Google auto-suggests related topics regarding that term. Also, you can see popular search by users below. Use these results to create better content which has more demand among the audience. It is also a great way to optimize your website easily and get a better result.
5. Content formatting and page title:
This is another way to optimize your website for search engine. You can make your content well arranged in a good format. Create your content with heading, subheadings and all so that the audience can easily read the content. Make your heading interesting and useful.
Use headings and subheading properly and arrange the content into a clear format. It is always better to split the whole content into small paragraphs so that the audience can easily read it. Split into small sentences and use CSS to create small sections in the content.
6. Multimedia elements:
Other than written contents it is a good practice to optimize your website using multimedia elements such as images, videos, etc. It can help the audience to easily understand the concept behind something when adding images, you must also make sure that the loading time of the page is within the limit.
If the loading time exceeds then it might affect the quality of your web page. Use original images with good quality to make it acceptable to your audience. You can also optimize the images using the Alt tag and to make the loading process easier, you can use a better content delivery network.
7. Internal links:
Links are very useful in increasing the reputation of a website. Link building is very hard and once you get started to work, it becomes more interesting. Internal linking is a very good way to connect each page of your website. If you want to show your audience links to a related topic on content this can be very helpful. There are many advantages to internal linking such as
- It tells the search engine about the important pages of your website
- Helps to get your contents more exposure to the audience
- It gives a clear idea on important pages of your website
- Helps users to spend more time on your website which can help with the ranking also
8. External links:
It is always better to link with external websites. It shows Google about the quality of your website contents and its authority among other websites in the same niche. If you want to see progress in your website performance, try to link it with the popular website on your niche.
The website you linked should be relevant to your business as quality and relevancy are more important than the number of links your website is getting from external sites.
9. Page loading speed:
Web pages should load as fast as possible to get more acceptance from the audience. Users don’t want to wait for a website to load fully. They will go to another website which can provide them a better answer.
Every website should check their loading speed and make sure it to be within 3 secs. It is considered as the maximum possible time a user waits for a website to get loaded. If it takes more than that, users will leave that website which will increase the bounce rate.
It is very bad for a website reputation and ranking as well. Use loading speed tester and find out the page loading time of your website. You can optimize images and other elements that may take more time to load and make webpages more easily loadable.
10. Interactions with the audience:
Google wants to give popularity to pages that are much active. Some webmasters don’t even give a response to their follower comments. This is a bad thing you follow because interaction with the audience can make your page more active.
If your page is more active, it can get the popularity it wants from the search engine. Give answers to your follower’s questions and reply to comments. This way you can also connect with the audience and build credibility among them.
Encourage the audience to comment on your post. Interact with the audience and make your page more active and get a good ranking
11. Responsive design:
Google started to penalize website which doesn’t offer a mobile-friendly website. More than 85% of users search from their mobile device.
A mobile version of the website is important for every website. You can spend some time on it and check whether there is a mobile version for your website. If it is not there, this is the high time to think about it. Make your website UI simple and responsive to users.
A website that gives a better facility to its users can be very successful because Search engine also gives importance to users and would provide good quality content for them.
12. Social sharing button:
Social media is one of the most powerful media to ensure a better reach nowadays. When you post your content include social media sharing buttons in it so that users can easily share the contents on them. Internet users always want to get everything easily.
If you are including social media sharing option, they can share your content across various contacts in a single click. It is a good option to give your content a better exposure online. When your audience starts to interact with your content and share it on social media platforms, it can help to increase the visibility of content and ranking at the same time.
13. Reduce bounce rate:
If users hit the back button immediately after coming to your website there is something bad about it. It could be the quality of content, or else if they cannot find the content they want, etc. But you need to measure the time your audience spends on your webpage.
If they are spending less time, then rethink about your content quality. Bounce rate is a very important thing to be measured. Engage your audience with good quality long content so that they get good information about what they are looking for from your website.
It is a good idea to include internal popular pages in each of your webpages so that the audience will keep on clicking each content to see the content of it.
14. Modifiers:
When you create the title of your content it is a best practice to add some modifiers into it. It could be anything like ‘best’. ‘2019’, ‘top’ etc. If you search online, you will find so many titles start or end with any of the above terms.
Users always like to see a modifier in the title, and you can easily make your post more visible by adding them. For example, when you write about keywords you can give a title like’ best keyword research tools of 2019’. This title can help you to give more relevant traffic than writing any other titles.
Conclusion:
Like any other process of creating a website and running it, SEO is also very important. Without SEO it is very hard for internet users to see your website. Better be on the safe side and apply all the above tactics on your webpage. Other than on-page SEO, you can also do some off-page SEO strategies such as promotions, external link building, etc. All the above aspects are proven, and many webmasters do this to see a better performance of their contents. You can also try and let us know how it goes with your content.