Mobile marketing refers to marketing done through mobile phones. It is a growing digital marketing strategy. It is the most effective way of capturing the targeted audience.
Mobile advertising includes a few things. There should be a proper understanding of the audience that own smartphones. The designing of the content should be acceptable by various mobile platforms. It involves SMS/MMS marketing. Firms can also create their own mobile apps.
How can one develop his own mobile marketing strategy?
It is very easy to create a mobile marketing strategy. Every firm can succeed by having a unique mobile strategy. The strategy should be based on the choice of industry and target audience. Mobile marketing strategy includes customization and personalization. The firm succeeds in doing it successfully, it attains its goal.
Given below are a few steps in this regard. Follow them:
Step 1 – You have to understand your audience
This is the foremost step in the whole marketing strategy. Your buyers are a valuable asset for your firm. Remember that you have to hold their attention. You have to create a profile that will include all the details of your customers. It should include their background, their job description, and other relevant information.
To be more familiar, you can also include their strengths, aims etc. This will help to get a clear picture of your audience. You should also know about their phone usage habit. You will be benefitted only if they are comfortable in using smartphones. There are various Google Analytics tools available now. You can also use them to attract more users. You can apply A/B testing. It will help you in comparing two versions of your channel.
Step 2 – You have to have a clear picture of your objective
You need to imagine how your success will look like. This will definitely lead to the attainment of it. You have to include your shareholders in this mapping process. Discuss some key issues with your shareholders. Some of them are suggested below:
- What will be the initial point of your strategy? This is how you will be able to start your mobile strategy.
- If you have performed mobile marketing earlier, what was the result of it?
- What about the earlier initiatives that were taken by you? What conclusion can be drawn from them? (You have to analyze the statistical results).
- You have to figure out, what is working for you and what’s not. This will decide your future course of action.
- What is the reason behind your mobile marketing strategy? Why are you going for such a digital platform? What else can be done to get a good crowd?
- What kind of audience are you targeting? What are their expectations? And how brilliantly you can meet them?
- How can you engage your mobile audience? What channels or media are you using?
There can be many more questions like this. This will help you to know what you should do.
Step 3 – You have to identify your key performing indicators
There can be many kinds of marketing efforts. All of them need to be tested and optimized. You have to develop your marketing strategy first. Then you have to determine which one of them is realistic.
In order to do this, you have to measure your KPIs. Such key performing indicators define the success of your mobile `campaign. Some of the must-have KPIs are given below:
How many customers are engaged?
You have to offer mobile-friendly content. This will convert visitors into your potential customers. Your website should also be mobile-responsive. To make your customers engaged, improve mobile SEO.
What about the acquisition?
Your emails should be mobile-friendly. There should be the provision of clear calls-to-action. In short, you have to nurture your mobile services.
How good customer Service are you offering?
Customer service is very much important to grab a marketing opportunity. You have to allow your customers to reach you. In the absence of difficulties, they will be more attached to you. Give them a chance to reach to you and they will never leave you.
Some of the suggestions are given below. Take their aid to identify the right KPIs. They will have a direct impact on your mobile marketing campaign.
- Are you getting improved traffic?
- Is there any way to get increased conversions from emails?
- What is the importance of generating more qualified prospects?
- Do you need to improve sales?
- Did you succeed in converting more traffic on certain pages?
Step 4 – Then you have to monitor your performance
This is very important in order to achieve the desired results. You can take help from Google Analytics. There are many tools which are widely used. They will reveal facts regarding the performance of your mobile data. It will disclose how brilliantly your mobile content engages your audience.
You will be suggested to add the ‘Device Category’ field to your Content dashboard. It will display the quantity and quality of your mobile traffic. It will disclose facts related to each and every page on your site.
- It will include page views.
- It will showcase the bounce rate.
- It will display the most-viewed pages of your site.
Mobile Marketing Strategy You Need to Follow:
Many changes have been observed in marketing in recent years. One of the fastest growing concepts is of mobile marketing. You can apply this technique in your business activities.
You can sell, purchase, and advertise your products and services. This technique can be applied for online business as well as offline business. With the increase in smartphone users, this technique gives better results.
With time, various types and techniques of mobile marketing strategies have been developed. The experts create new ideas and technique to get improved results.
Given below are a few strategies. You can use them to get highly benefitted.
1. Google Adwords:
Google Adwords will help you to start your own campaign. Such campaigns will enable you to target specific mobile device users. You should use Google Adwords to be benefitted in the following ways:
- You will get a chance to know about your user’s nature and interest.
- You will be able to research well to know about the source of user traffic.
- No doubt, you will succeed in targeting a specific device.
- You will create a mobile friendly website.
2. Mobile apps.
You can develop any site or any app. Take the best advantage of the excessive use of smartphones by people now.
You have to develop a user-friendly mobile app. This will enable you to approach the user with a friendly environment. It will get you popularity. Apps are a better platform to do marketing. You can easily sell and purchase from it. You can also maintain privacy and security via them.
You have to create various responsive sites. This will improve your search engine ranking. Now, even Google has changed search ranking index strategies. It has shifted it from desktop users to mobiles users. So, it becomes important for a business to create a mobile friendly website.
3. Mobile App advertisement
Each and every user loves the Mobile app facility. But it is not that easy. You will have to win over many challenges. You have to take care of the ranking in your app. You have to increase the visibility of your app. You will be amazed to see the sudden increase in the downloading of your app. You have to develop a well interactive app. Your app should be very attractive.
Google offers many types of campaigns. It helps an advertiser to promote their mobile app. The major platforms are the Google play store and Search engines.
4. Advertisement through social media sites
Social networking sites can also be used. Especially Facebook is doing really great. It keeps on adding the latest features for the sake of their users. It has also introduced mobile ads. They play a major role in increasing the attractiveness of advertisement.
Some of the key benefits are as follows:
- It is effective and efficient.
- It has a mobile-friendly landing page.
- It includes attractive images.
- It is inclusive of a slideshow.
- It has the feature of Video.
There are many other social media sites. They help a lot. Some of them are LinkedIn, Instagram etc.
What is the importance of mobile marketing strategies
It is very important to know the way customers are consuming digital content. It becomes fundamental when the concept has changed from desktop-based to mobile-based.
Many firms have succeeded by taking help from online marketing skills. In order to attract many people, mobile marketing strategy optimization is the best choice. For beginners, this will be of great help. The best thing is that it has nothing to do with the size of the organization.
The firm needs to hire a person having high-value mobile marketing skills.
How to set up a mobile marketing strategy?
Well, this is a very relevant question. Every new firm should definitely know how to set up a mobile marketing strategy. If you are also a beginner, follow the given below steps.
Remember that you need to have a well-rounded mobile marketing strategy. Your strategy should be customer-centric. Don’t mistake by adopting traditional marketing methods. Just focus on the specific aspect of your customers’ life. You will be astonished by the results.
There are not many skills required for it. You need to understand the market effectively. Take steps by keeping in mind that you have to develop your brand.
Remember that you have to raise your brand awareness. Your mobile marketing strategy content should be clear.
Take down a few suggestions:
1. You have to optimize your web pages:
It is a very important step in the initial process. Make sure that your user gets access to your content accurately. You need to have a high-converting landing page. It refers to replying back to your audience very quickly.
It will be helpful for you if you develop mobile-friendly landing pages. It is because such pages will take less loading time. There are many advantages to having a mobile-friendly landing and web page.
2. You have to search for the right audience:
Your mobile strategy will not give any results unless you have any targeted audience. You need to have an effective mobile strategy. Make the best possible use of such pre-developed strategies. There are many social media channels which have been effectively developed. Instagram is one of them. You can perform high levels of engagement on these platforms.
So, you have to find what kind of audience you want to focus on. Then drive all your energies to that.
3. You have to have a call to action:
Your call-to-action (CTA) should be accessible by your users. It will be advantageous for you. It will engage your existing users. It will invite new users to join you. It is an integral part of every successful marketing strategy.
4. Make use of mobile capabilities:
You need to be very smart while mobile marketing strategies. The present-day customer uses a phone every time. You have to target them brilliantly. Make them subscribe to your product. It will increase your product promotion. You can create coupons and codes. They will be helpful in getting a quick response from your targeted customers.
5. You have to optimize your email marketing:
The links available on your web pages should be clickable and interactive. Such links should be contained within your email marketing. Most of the users use email continuously. So, you can use mobile-friendly email marketing.
So, mobile marketing has benefitted many people. Now it’s your turn to get benefitted. Make the best possible use of mobile marketing. It will allow your business to reach a larger audience. Your marketing campaigns should be specialized in such a way that reaches out on every digital platform.
Every firm can use it. Be it a new firm or an existing firm. It can be used for both offline mode and online mode.