Keyword Clustering: What It Is and How to Do It Right

Website owners mainly focus on improving their organic traffic. Search engine optimization is the main thing most of them concentrate on. Keywords are very important to attract more traffic to your content. There are many tools available online to find out suitable keyword for your content. But this is something more important to make your content notable.

Keyword Clustering

Keyword clustering is a very useful SEO technique for all website owners. It mainly groups keyword and helps to attract the traffic towards a website. Websites which implements new techniques can always advance in the long run competition. This is a very popular technique every webmaster should try on their web content to make it more visible online. If you are new to this terminology, this article will help you to know more about keyword clustering

What is Keyword Clustering?

This is a kind of SEO technique where professionals segment keywords and implement them relevant to each website. One can use keyword researching tools to find out relevant keywords and distribute them equally all over the content. While using keyword clustering you need to be extra careful not to stuff unnecessary keywords just to get good ranking. It is always advisable to use keywords only as required. There are paid as well as free keyword clustering tools available to use for this purpose.

Benefits of Keyword Clustering:

Keyword targeting is beneficial in many ways for your content. Here are some main advantages of using keyword clustering tools

1. Can group more than one key phrase per page:

Most of the time when you include the keyword on the page, you will end up with only one keyword to target on a page. When it comes to the ranking of a web page it always ranks for more than one keyword. It is better to concentrate on more than one keyword to get a better ranking. Keyword clustering can help you to find out more relevant keywords in your content than focusing on a single keyword.

2. Can help you to stay relevant:

Using keyword clustering in your content can help you to stay relevant. It will help your content to appear on the top of search result whenever a user searches for relevant content. Contents with more relevant keywords are likely to get listed than content with fewer keywords. So, it is always better to follow keyword clustering practice for a better ranking of your content and more visibility.

3. Better ranking and traffic:

A better ranking is something every website owner wants, and keyword clustering can help you with that. Websites which can include more relevant keywords can attract more visitors and can increase the popularity of it. Google gives more preference to websites that offers relevant contents and keyword clustering can make your content more relevant to the topic.

4. Improve your site structure:

This is another benefit of adding keyword cluster in your content. It can help you to change the whole perspective of adding new contents. Sometimes adding keywords may help you to analyze additional content to be added to make more sense to your content. This can be surprisingly changing your website looks and structure. So, try to be clearer about the keyword you are going to include, as it may not fit with your existing content also.

How To Use a Keyword Clustering Technique?

As I mentioned above, keyword clustering can bring many benefits to your website contents. If you are creating contents for your readers’, keyword clustering can help you. Search engine became more powerful in filtering genuine contents. If you provide contents without compromising on quality, it can always help your content to be popular. Here are the steps you can follow to do keyword clustering

1. Collect keywords:

This is the first step of the clustering process. You can collect keywords related to your content from various sources. Get keywords from various similar websites, research on your audience, check out your competition, etc to get more keyword options.

You can also use SEO tools, Google analytics, market research and similar options to find out all possible keywords that match with your content. These tools are designed to give you thousands of possible keywords related to a topic. You can use them as per your content requirement.

At this stage, you don’t have to think about the quality of the keywords. Quality is an important thing you have to keep in mind. Collect as many keywords as possible that can be included in your content mostly focusing on finding more relevant ones.

2. Group keywords:

Next step is to group keywords that you collected manually. You cannot use all of them in your content. Categorize the keywords you collected based on its relevance and popularity of usage among the audience. You can use old methods of creating spreadsheets to group all the keywords you collected. Find out most searched keywords and prioritize them on your spreadsheet. Including such keywords can make your content more visible. While doing it manually, it may take more time but can help you to create a more relevant list according to your research.

3. Use keyword clustering tools:

There are paid as well as free keyword clustering tools available for you to use. No need to do everything manually if you don’t have enough time for it. Use these paid tools and find out the most suitable clusters of keywords for your content. This process is very simple to follow. One of the popular free keyword clustering tools is Wordstream keyword grouper. The tool is not completely free. You can use it for 30 searches for free and then pay for it for more usage

After collecting all your keywords in the spreadsheet, copy and paste the list to the tool. Then you can start the clustering process by hitting the button on the bottom right. It will show you the complete list of more relevant keywords that can be used. You can remove an unwanted result from the group by clicking on the cross button. The tool is pretty good and can be used for your keyword clustering process without any technical difficulties. Be ready to explore more about keyword clustering tools below

Popular Paid Keyword Clustering Tools:

No free tools offer you unlimited usage. You need to pay for such tools to use it any time you want. Most keyword clustering tool comes with multiple features and can be used for all other SEO purposes. So, getting one won’t cause you any loss as it has many other features that can be useful for your website optimization. There are many tools available in the market which can be used for keyword clustering. See the popular tools list below


Topvisor is a very popular SEO suite that can be used for PPC campaign, keyword clustering, webpage optimization and many more. Initially, they offer a free trial which helps you to see how effective this tool can be for your SEO purpose. Besides all these functionalities, you can use it for website auditing also. We can say that Topvisor is an all-in-one tool one can get to optimize their website for search engine. Marketers, website analysts, and SEO consultants can now run their website without any tension as they have such a good handy tool for making their search engine optimization process more effective.


This is a very popular brand name you might have heard about. Main features of this tool include creating, optimizing and managing high performing advertisements, social media campaigns, etc. It also does keyword research and clustering. As I explained above the tool offers a free trial program of 30 days and then you have to pay to use the tool further. We can say that this is one of the best tools for analyzing website performance as of now.


This is known as one of the most popular keyword rank tool and SERP checker. This tool group keywords based on statistics and each group is based on their popularity online. It takes data from various sources and compares with it before presenting the final result to you. You have to pay $.79 for every 1000 checks. As the name says itself it spies other websites and give you a detailed competition analysis for your website.

SE ranking:

This is another tool for keyword clustering. You can use them to do a 360-degree SEO analysis of your website. This platform offers you 35 tools with various features. They are trying to give you almost all SEO features through this single tool. It has a backlink tracker, competition analyzing tool, etc. It offers a free trial which you can use to identify the best features of this tool.


This is a tool that gives you more analyzing features. There is a 30- day free trial available for you to try this tool. Use it for keyword rank tracking, clustering of keywords, competition analysis and many more. Use it and see how you can use the best features of this tool on your website. You can also get a paid membership with more features for $33/month if you want.


Last but not the least Serpstat can be used for keyword clustering. It can help you to do SEO auditing, performance analyzing, and keyword research also. The tool offers you a free trial initially. You can use it to promote your website with improved visibility using keyword clustering feature. The plan starts from $19/ month and is a very low price compared to all other similar tools.

4. Use these keywords:

After clustering keywords using any of the above tools, the next step will be to group them as required. You need to find out the most suitable keywords that can be included in your existing content or the content you are going to create. Try not to stuff the cluster of words into an existing content for better ranking. It can cause a more negative impact than positives. Be careful to include the keywords in your content more naturally without affecting the quality of its content. Here are the three ways you can include keyword cluster in your website content

Create new contents:

This is the simple way of including a cluster of keywords on your web page. You can create natural content which includes most suitable keywords from the group. No need to use all words from clusters. You need to identify the most suitable keywords and include them in your content while creating it.

Update the existing content:

This is another option you can follow. Instead of creating brand-new content, you can update the existing content using the most popular keywords from the cluster. While using keywords make sure to include them naturally into your content. Try to make more sense with the sentence by including the most relevant keywords. When you include keyword clusters in the content, its visibility among the audience can also change.


So, you might have got a clear idea of using keyword clustering on your website content. It can help you to make a wide range of option for your content to get ranked better than narrowing your chance by focusing on single keywords. The process is very simple if you can follow all the steps given above properly. No need to think of it as a very complicated process because of the manual keyword choosing process.

It is very simple to do if you have done enough research on the topic you are writing about. In addition to clustering of keywords, you can follow on-page and off-page SEO techniques also to make your content more acceptable to the audience and search engine at the same time.

Do you have any keyword clustering experience before? If yes, tell us about your experience below

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