If you have your own blog or a website with a good number of followers then there is an opportunity for you to earn some money from it.
Google Adsense allows you to monetize your website, where you can become a publisher and show ads on your website.
With every click on the ad, Google pays you some money.
Before you decide to earn money from Adsense, you need to build good traffic to your website.
Therefore, before starting with Adsense, take some time to work towards building traffic, understand what the audience like to know about your product, promote it on various platforms.
Many people believe that higher the traffic, higher is the earning from Adsense.
One need not understand that the earnings from Adsense are affected by various factors, which includes the type of ads, placements, etc.
Therefore, you need to keep working and making necessary changes to know which method is working for you.
Tips to Improve your Adsense Revenue:
1. Update your website with high-quality content:
Your website requires high traffic for the advertisers to bid on it. Therefore, you need high-quality content on your website to drive good traffic.
Developing high-quality content does not require too much effort, write on fresh topics, which are relevant to your blog.
Keep your post free of grammatical errors, use crisp and clear language.
All this is required for the readers to come back again and again to your website and this also brings new readers to your blog.
2. Use the right keywords:
Using the right keyword makes your website easily discoverable on the search engine.
There are many online keyword tools which can help you to know the best keywords that can be used on your blog effectively.
While using these keywords in your content, prevent from overusing or spamming it.
The good way, to begin with, is that you do thorough keyword research and analyze your competitor’s keyword list and use the best ones.
3. Create your own audience:
If you have just started a new website, then instead of immediately signing up for Adsense, it is advisable to spend some time to build your own audience who will visit your website regularly.
This process may take a few months but it is an effort worth a wait.
In case you decide to sign up for the Adsense, then chances are due to less content or fewer visits, your website does not get approved.
Even if it gets approved, then the visitors may leave your website once they see so many ads.
4. Prevent from blocking and filtering ads:
Google has created a certain structure which allows the kind of ads that can be shown on your website.
These ads are generally relevant to your website content which your audience can see.
You can surely decide the kind of ads that can be shown on your website and can block or filter the ones you don’t want.
It is advisable to prevent from blocking or filtering too many ads because this will hamper your earnings from Adsense.
5. Keep yourself updated:
Google Adsense keeps on updating their rules and regulations, they consistently introduce new features that can be incorporated into the website.
Having the right knowledge at the right time will benefit you as this can be used on your website to get more visitors.
You can subscribe to Adsense blog to get the latest information, also you can learn from their online course which is free and quite informative.
Use these new features introduced by Adsense to earn more money, the important thing to remember here is that, timing matters in your effort.
Ensure that you use these new features quickly so as to stay ahead of your competitors.
6. Test with Ad units:
For certain websites, there is a specific type of ads which works the best.
As online advertising does not have a strict science for success, therefore, it mostly depends on the method of trial and error.
Do split testing for your ads, playing around with different dimensions, texts ads or display ads, placing them in different areas of your website.
Experiment with the layouts and visuals of your ads, see which one is working for you and which is not generating enough clicks. This experiment will give you an idea of what will work best for you.
7. Track your performance:
Google Adsense has a scorecard feature on the dashboard which shows you the issues that may have been there on your website.
This is an indication of how your website is performing overall, for example, it explains if the page loading speed is low, crawler errors, mobile site performance.
Regularly tracking this information is helpful for you to optimize your website and make necessary changes to it. If there are issues cropping up on your website, this will help you to fix them.
8. Link Google Analytics with Adsense:
Google Analytics is one of the best tools which provides you the complete information about how your website is working, from where and how you are getting the traffic.
Linking Analytics with Adsense shows you the revenue, your website ads are generating and much more.
This gives you an insight as to what kind of content is working best for you, which will help you to create similar content or play around with it.
9. Category blocking:
This feature introduced by Adsense is helpful for publishers of the ads on their website.
If you see that ads from the specific category are not performing well on your website, you can then block the entire category.
This helps your website to show ads, which have better chances of getting clicked.
You can consider blocking categories which have a higher impression but low clicks on them, as they won’t be generating good revenues for you.
10. Create a responsive website:
The majority of the people now use mobile phones to access any information as compared to the desktop. They can simply browse through the phone while traveling or taking a break.
Therefore, a responsive website or a mobile-friendly website is important for your target audience to be able to see it on their phones.
If you are not focusing on the responsiveness of your website then the chances are high that you might be missing out on the huge traffic.
Adsense provides a different code which is used for responsive ads. You can configure this by choosing an option of “allow” and “block” ads on Adsense interface.
11. Adhere to Adsense policies:
Google Adsense is very strict with their policies before they approve any website for publishing ads.
As a website owner, it is advisable for you to read these rules and regulations thoroughly and implement them on your website.
Google Adsense regularly introduce new policies consistently, so it is good to keep yourself informed about it.
Violating or not following any of Adsense policies will lead to disapproval or immediate termination of your account.
12. Image optimization:
If your website has images on it, then don’t forget to use the keywords with alt tags in it.
An image search on Google is one of the most effective ways to bring good traffic to the website.
13. Use popular ad sizes:
Google Adsense has provided different templates and sizes of ads that can be used on the website.
As per some researchers, there are certain ad formats that work best to brings higher clicks than others.
Here are few of the popular ad sizes which will surely generate higher traction:
14. Use heat maps:
Heatmaps are the representation of the areas on a webpage where visitors spend most of the time and tend to click them the most.
Using heat maps gives you a fair idea as to where you can place these ads on the page, which will generate more clicks from your visitors.
15. Ad placement:
You are using heatmap which shows the popular areas of a page, but always experiment as this will give you newer insights to work
Play around with the placement of your ads because every person has a different way of looking at things or content on your page.
You can start by placing two ads on the website one on top and other on the bottom of the page. Or you can later change it to the sidebars of the page, just play around with the ad placement and keep it for a few days.
Regularly check the results and insights as to which ad placements are working best for you.
There may be some specific data that might be making a huge difference in terms of conversions and you can consider that as your sweet spot.
16. Placing ads between the post:
Sometimes a user may skip the ads placed on the top or bottom of the page.
Hence, the strategic move here is to show your ads in between the post, where a reader while reading can go and click on the ad itself.
Before you use this technique, ensure that the ad is in sync with the overall look and feel of your website for a good user experience of your readers.
There is good space when placing the ads in between the content to prevent from looking as cluttered.
17. Display ads or videos ads:
They also are known as rich media ads are extremely attractive to use on your website.
Using these ads increases the higher chances of getting the ads clicked as compared to text ads.
Even Google Adsense also suggests you to use this kind of ads to bring in more traffic.
As these ads are more expensive than the text ads, therefore, the revenue generated by these ads is higher than text ads.
Also, advertisers prefer to bid higher on rich media ads. So even if you have low traffic yet you will be able to earn more money from such ads.
18. A ratio of ad blocks to the content length:
As per the Adsense policy, the maximum number of ads that can be used on a page is 3.
It also depends on the fact, there should be enough content on your page which is in ratio to fit 3 ads on it.
If your page has less content then it is advisable to use 1or 2 ads only. There is no need to use irrelevant ads on your blog, as it will hamper the overall user experience.
19. Sponsors for your website:
One of the benefits of having amazing traffic or audience to your website is that few companies may end up sponsoring your entire website for ads.
This happens only when the interaction and influence with your audience are extremely good.
You share the audience specific content and use the right kind of ads to attract them.
Therefore, ensure that your website is doing well and has a high domain authority to attract such sponsors.
20. Link your content to the website:
Linking your content is one of the most effective ways to encourage your audience to go to your website.
This is an interesting feature as if a visitor is interested in learning more about the topic will click on the link to see the content. Hence, this increases the page per visit and more ad impressions.
When you see the content of each page on Adsense dashboard you will see the specific page that gets more visitors, then you can work on the similar content and focus to display ads on those pages.
Earning from Adsense is not a difficult thing if done right. It depends on the consistency of your effort and how well you keep the track of your efforts.
You need to work diligently to get the right traffic and use the right SEO strategy for your website.
It is equally important to have patience because you may not start earning revenue immediately.
Initially, don’t shy to invest some money on your website to get the user-friendly website. Always check regular updates from Google and make changes wherever needed.