Search engine optimization is an integral part of promoting a website. It is an easy way to improve your site visibility.
There are few tools that help to make suitable changes to your website so that you can increase the website traffic and get good rankings. There are many steps through which you can improve search engine optimization.
There are many popular tools available online using which you can use to improve your site’s SEO.
SEO tools have some important functions such as keyword analysis, link building, link removal, technical SEO, content effectiveness, etc. Some tools are exclusively for one function and some other does all the SEO functions. These tools help to improve user experience and trust towards your site.
We can generalize all SEO tasks and can divide them into 4 categories. They are
- On page optimization
- Ongoing optimization
- Technical SEO optimization
- Site authority and backlinks.
Here I am enlisting free SEO tools. Without these tools, you cannot improve your site ranking.
For experienced bloggers and website owners, search engine optimization is very easy. They don’t need the help of any tools to optimize their site. But for beginners, it is a difficult task and they can use tools to do optimization effectively.
As there are a lot of tools available for free it is a little confusing to pick one best tool.
All of them are best in their own field. Here we are including reviews of some free SEO tools and its features you can compare them and choose the best one that suits you. So, check this out and pick the best SEO tools for your site.
On Page optimization:
On-page optimization helps to analyze your sites search traffic volume. Even though you have done everything well with your site, it is important to check its trend frequently.
Analytical data is very important to know your site as well as content performance. By analyzing these reports, you can make the required changes to less performing contents. Here are some tools you can use for this purpose
1. Google Analytics:
This is a free tool from Google that lets you know the number of visitors coming to your site, their geographical location, how long they stay in your site, etc. This tool manages data collection, analysis, visualization, and reporting.
You can also use this data to improve your marketing campaigns and new experiments. From this tool, you will get all analytical data in one place. With this, you can evaluate customer experience and develop new strategies.
Identify top performing content and the worst one from the analytical report. Make suitable changes for the worst performing page to improve its performance. Design new campaigns and business promotion programs to improve site performance. This tool will also show you the keywords that drive more traffic to your site.
With all these details, it will surely help you to improve your site quality and you can easily optimize it for search engines. Make use of this free tool to know every data related to your site and its current trend. Evaluate it with your competitor’s site and try to perform better.
SEM Rush:
SEM Rush is a tool with many features. An important feature of this tool is it’s on page SEO checker that analyzes your website’s performance and recommends actionable steps to improve your Google ranking.
It also analyzes your site with top-ranked Google sites. This feature checks your content quality, relevancy, backlinks quality, and many more things.
The best thing about SEM rush is that it shows you complete improvements list you can make on your site to improve its performance and ranking.
You can follow those suggestions and make your site quality better. This offers you a free service for 1 month and after that, you need to pay for it.
Bing Webmaster tool:
This is a free tool from Microsoft and it allows the webmaster to add their site to Bing index crawler. It helps the webmasters to identify various problems associated with crawling and indexing a site.
Other features are backlink data checker, advanced filtering, allows to access data from first 100 CSV files, keyword explorer, check robot.txt file standard and many more.
All of these features you can enjoy for free. This is an excellent SEO tool with which you can analyze your site performance in Bing.
Off-page optimization:
Off-page optimization is essential to attract search engine towards your site. You need to know what users are looking for related to your content. If you can find those trending terms related to your content, it is easy for you to include it in your page.
Including keywords will help to bring your content under the top search result. There are many tools available for it. Check out some popular keyword optimization tools
Google keyword planner:
This is a free AdWords tool from which you can get competitive keywords. You can include them in your content and improve its traffic. This tool will give you an exact idea of keywords that performs well and you can use them for your content.
Use this tool to get search volume data for new keywords or you can get a forecast on new keyword ideas with which you can plan your budget of a campaign.
Just by entering a phrase or a website category you can get all keywords related to it and if you already have a list of keywords, enter them to know its popularity. You can use this free tool to optimize your website.
Keywordtool.io:
This is the best alternative to Google keyword planner and it can generate more than 750 long tail keyword suggestion. The best feature of this tool is you can use this tool even without creating an account.
Just get into the site and type your niche. When you want to run your site successfully it is essential that it is listed under the top search result.
When somebody searches for something related to your topic if you can include that particular keyword your site will come under the search result.
Keyword word tool is a free tool which you can use for search engine optimization, content creation, pay-per advertisements, and even marketing campaigns and other activities. Pro version is also available if you want to use more features from this tool.
Ubersuggest:
To get more data on keywords, Ubersuggest is a good tool. This is a free tool that gives you hundreds of keyword suggestions with their competition and seasonal trend details.
You can also see negative keywords you should avoid related to your entered search. Also, you can know highly competitive keywords and all levels of competition for each word.
It is better to avoid highly competitive keywords always. This is the most trusted tool everyone likes because of its organized appearance. Many SEO experts suggest this tool for keyword analysis.
Technical SEO Optimization:
Even though your site performs well, there will be some technical issues related to your site such as site loading speed, error pages, etc.
You need to monitor the technical side of your site also if you want it to perform well. There are tools available to check your site’s technical performances.
You can audit your site for technical performance every couple of months. Here are some tools for you
Screaming frog:
This is a website crawler that allows you to crawl websites URL and fetch key onsite elements and analyzes online SEO. You can analyze real-time results using this tool. Other important features of this tool are
- Find broken links and server errors
- Analyzes titles and meta description and identifies duplicated, long or short one across your site
- Collect data from HTML of your web page using various types of techniques such as XPath, CSS Path and regex.
- This tools also generate an XML sitemap of your site
- Discover exact duplicate URLs with the algorithmic check and duplicate titles and meta description.
- Connect this to Google Analytics and fetch user data.
- This is an SEO audit tools and you can search up to 500 URLs for free. After that, you need to pay for using this tool. Checking these points are very important in improving search engine optimization of your site and improve its ranking.
GT Matrix:
GT Matrix is a free tool you can use to check your website speed. The tools show you the reason behind the slowdown and also suggests the options to optimize it.
You can also compare your site speed with your competitor’s site. It shows all the details of your site performance using graphs and even you can set alerts when it slows down.
Using this tool, you can also check site performance from anywhere using any device. Pro version is also available for those who want to use more features from this tool.
Built with:
Built with is an amazing website profiler tool. The main features of this tool are market analysis, lead generation, sales intelligence, and data coverage. This tool completely analyses a website and tells you what technology is used to create a website.
By seeing the popularity of that technology, you can implement it on your site. This is a free app and the pro version is also available.
Authority and link building:
A website’s authority is very important to attract many viewers. It decides the domains trust and reputation. So, it is important to increase the authority of the site by building internal and external links.
By increasing site popularity, you can improve the number of links to your site from useful sources and also proper internal link building structure is important.
Moz Open site explorer:
This is a very good tool that you can use to find link building opportunities, research backlinks and also find out potentially damaging links that impact ranking. All you have to do is just enter the URL and you can find every backlink detail there.
Here you can also do a spam analysis, explore new link opportunities, request back the broken links and many more. This is a small part of the MOZ Pro version in which you will get to do every SEO activity.
Majestic SEO:
A majestic backlink checker is one of the most trusted tools all over the world. It helps you to check backlinks related to your site and your competitor site. Get reports for root domain, subdomain as well as individual URLs and search and filter backlinks. You can use these details and choose only good links.
Bad links spoil your site reputation and credibility. Get a detailed report after every analysis and use it for further improvements.
Xenu Link Sleuth:
Check your site for broken links using Xenu Link Sleuth tool. It carries link verification very efficiently and shows you all broken links available to your site. It is very important to avoid broken links on your website. This is a free tool which you can use to get link checking fast.
Other than finding broken links of your site it also shows if any duplicate content is present in your site, find largest content/images, least linked pages, pages with more outbound links, etc.
According to SEO experts, this is one of the most efficient and best tools for link checking. But, this is only available for Windows.
These are some popular tools you can use for each purpose. Some of the tools can perform every SEO activity.
Final words:
Search engine optimization is very important for every site. Even though your content quality is good, if it is not appearing under search result then it is of no use. If you can put some effort and optimize the site for search engines, you will get a good result.
Always use the best tools for optimization. If you are new to this field and want to do the optimization yourself, research well about best SEO tools and use them to optimize your site.
Are you looking for good SEO tools for free? Here I have mentioned some free SEO tools you can use for optimization. Use them effectively.